A few weeks ago, I had the pleasure of being interviewed by Maggie Patterson for her Marketing Moxie podcast. In it we talked about the unique nature of B2B copywriting, how to make B2B copy come alive for the reader, and my reading obsession (I might need professional help).
I would love for you to listen in, but if you can’t right away, here are the top 3 takeaways:
- Before people will buy from you, they need to see the value they will get.
- Do your research! Find out from your market how they receive content and what questions they need answered in that content, and give it to them.
- If you want to write copy that’s not boring, start reading. Books, magazines, blog posts. Take note of headlines, story structure and more.
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