Horizon Peak Blog
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.read more
The journey to conversion starts with content. Don’t underestimate the power of content in your conversion strategy. A case for conversion content writing as a practice.read more
What better way to help someone learn something than to give them a resource that helps them work through it? Workbooks and worksheets address this need.read more
E-books can establish your authority in a specific subject area, help you create a truly valuable library of resources for your target audience, and are a great way to gather and nurture leads.read more
Email sequences are an excellent opportunity to connect with and nurture your prospect. You can also use them to educate and persuade your users to take action. That’s why they’re one of the best vehicles for content marketing in the B2B space.read more
Email can be overwhelming. And yet … Despite the explosion of so many other communication channels, like social media and instant messaging, email is still king.
Blogs might not be the new kid on the content block anymore, but they still have a lot of benefits for B2B businesses today.
A white paper can be one of the most powerful sales and marketing tools a company has.
There’s a reason case studies (aka customer success stories) are one of the top three marketing tactics for B2B businesses.
Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. But data can also be boring. Enter: infographics.
If your marketing content only caters to a narrow portion of your target audience, you’re missing out on a lot of opportunities to engage. And you’re setting yourself up for minimal foot traffic that isn’t enough to keep your doors open.
List of top five mistakes that B2B marketers should stop making NOW to see a greater return on their marketing efforts.
Cleaning up and re-engaging your email list can make a HUGE difference in the results you’re getting from your email marketing program. Read advice from 24 experts.
Your audience’s short attention span has no relation to the length of your content. Give the reader value every step, and they’ll keep reading — and act.
Listen in for my conversation with Bob Roark about goal-focused content marketing, bridging the gap between tech businesses and their audiences, and why writers should put their egos aside and ask for feedback (even when the client says the copy is good to go).