Horizon Peak Blog
Market research first. Content creation second. Now you have the formula for more successful marketing initiatives.read more
Every single one of your target customers is affected by confirmation bias — and you can use this to connect to them in a more personal wayread more
Shine is an organization dedicated to getting more women speaking on the stage at technology and business conferences — and their mission was a living, breathing thing this weekend.read more
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.read more
The journey to conversion starts with content. Don’t underestimate the power of content in your conversion strategy. A case for conversion content writing as a practice.read more
What better way to help someone learn something than to give them a resource that helps them work through it? Workbooks and worksheets address this need.
E-books can establish your authority in a specific subject area, help you create a truly valuable library of resources for your target audience, and are a great way to gather and nurture leads.
Email sequences are an excellent opportunity to connect with and nurture your prospect. You can also use them to educate and persuade your users to take action. That’s why they’re one of the best vehicles for content marketing in the B2B space.
Email can be overwhelming. And yet … Despite the explosion of so many other communication channels, like social media and instant messaging, email is still king.
Blogs might not be the new kid on the content block anymore, but they still have a lot of benefits for B2B businesses today.
A white paper can be one of the most powerful sales and marketing tools a company has.
There’s a reason case studies (aka customer success stories) are one of the top three marketing tactics for B2B businesses.
Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. But data can also be boring. Enter: infographics.
If your marketing content only caters to a narrow portion of your target audience, you’re missing out on a lot of opportunities to engage. And you’re setting yourself up for minimal foot traffic that isn’t enough to keep your doors open.
List of top five mistakes that B2B marketers should stop making NOW to see a greater return on their marketing efforts.