Horizon Peak Blog
Email can be overwhelming. And yet … Despite the explosion of so many other communication channels, like social media and instant messaging, email is still king.read more
Blogs might not be the new kid on the content block anymore, but they still have a lot of benefits for B2B businesses today.read more
A white paper can be one of the most powerful sales and marketing tools a company has.read more
There’s a reason case studies (aka customer success stories) are one of the top three marketing tactics for B2B businesses.read more
Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. But data can also be boring. Enter: infographics.read more
If your marketing content only caters to a narrow portion of your target audience, you’re missing out on a lot of opportunities to engage. And you’re setting yourself up for minimal foot traffic that isn’t enough to keep your doors open.
List of top five mistakes that B2B marketers should stop making NOW to see a greater return on their marketing efforts.
Cleaning up and re-engaging your email list can make a HUGE difference in the results you’re getting from your email marketing program. Read advice from 24 experts.
Your audience’s short attention span has no relation to the length of your content. Give the reader value every step, and they’ll keep reading — and act.
Listen in for my conversation with Bob Roark about goal-focused content marketing, bridging the gap between tech businesses and their audiences, and why writers should put their egos aside and ask for feedback (even when the client says the copy is good to go).
No matter what some marketing gurus may claim, the truth is that SEO is a long game. Here’s how to play that game well.
For better blogging results, stop seeing your blog as a publication. Try thinking of it as an online resource. An ecosystem, even. A living LIBRARY.
Are you an executive who’s been invited to write an article for a major business news site? Congratulations! Avoid these five mistakes to make the most of the opportunity.
James Turner and Chris Tompkins invited me to their Copy & Design Brew podcast for an exciting conversation about copy, content, confidence and design.
Content creators are making 5 mistakes that are costing businesses customers, money, time and — most importantly — authority. The good news is when you fix these mistakes, your content starts working harder for you.