Horizon Peak Blog
I went to a TM intro class prepared to commit to taking a series of paid classes. I walked away absolutely furious — and with a list of 8 marketing and sales mistakes to share with every business out there.
Market research first. Content creation second. Now you have the formula for more successful marketing initiatives.
Every single one of your target customers is affected by confirmation bias — and you can use this to connect to them in a more personal way
Shine is an organization dedicated to getting more women speaking on the stage at technology and business conferences — and their mission was a living, breathing thing this weekend.
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.
Blogs might not be the new kid on the content block anymore, but they still have a lot of benefits for B2B businesses today.
A white paper can be one of the most powerful sales and marketing tools a company has.
There’s a reason case studies (aka customer success stories) are one of the top three marketing tactics for B2B businesses.
Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. But data can also be boring. Enter: infographics.
If your marketing content only caters to a narrow portion of your target audience, you’re missing out on a lot of opportunities to engage. And you’re setting yourself up for minimal foot traffic that isn’t enough to keep your doors open.
List of top five mistakes that B2B marketers should stop making NOW to see a greater return on their marketing efforts.
Cleaning up and re-engaging your email list can make a HUGE difference in the results you’re getting from your email marketing program. Read advice from 24 experts.
Your audience’s short attention span has no relation to the length of your content. Give the reader value every step, and they’ll keep reading — and act.
Listen in for my conversation with Bob Roark about goal-focused content marketing, bridging the gap between tech businesses and their audiences, and why writers should put their egos aside and ask for feedback (even when the client says the copy is good to go).
No matter what some marketing gurus may claim, the truth is that SEO is a long game. Here’s how to play that game well.