Horizon Peak Blog
Three LinkedIn advertising best practices that will supercharge the results you’re getting with your LinkedIn ads, sponsored content and InMail.
Listen to my recent conversation with Jason Resnick about ideal customers and customer relationships.
The success of your content marketing program hinges on three critical steps. Miss just ONE of these, and content marketing becomes a gamble for your company.
An effective email nurture sequence is like a great conversation at a cocktail party. When you really connect, taking the next step feels totally natural.
A content marketing study by Horizon Peak Consulting, looking at content of 300 top-growing SaaS and IT companies.
Is your company blog helping your audience along their customer journey? Or is it acting as a wall between the reader and the solution that could help them? Even large and well-known companies are making simple mistakes on their company blogs — and it’s costing them sales.
To keep your customers engaged (and not running for the hills), you have to build the customer relationship in the same thoughtful, deliberate way you would build a romantic relationship — one step, one conversation, one trust-building activity at a time.
Artificial intelligence is an increasingly competitive space. For greater marketing success, put together a content strategy first so that you can roll out your AI solution to people who are already primed to listen to and consider your offer.
Marketing and Sales have to work hand-in-hand to drive growth. The lip service has to end, and true collaboration has to happen, or the company won’t reach their full potential in the marketplace.
I went to a TM intro class prepared to commit to taking a series of paid classes. I walked away absolutely furious — and with a list of 8 marketing and sales mistakes to share with every business out there.
Market research first. Content creation second. Now you have the formula for more successful marketing initiatives.
Every single one of your target customers is affected by confirmation bias — and you can use this to connect to them in a more personal way
Shine is an organization dedicated to getting more women speaking on the stage at technology and business conferences — and their mission was a living, breathing thing this weekend.
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.
The journey to conversion starts with content. Don’t underestimate the power of content in your conversion strategy. A case for conversion content writing as a practice.