Horizon Peak Blog
The storyteller’s guide to content marketing
How companies are weaving narratives that make their content marketing sing.
Write-up: Key takeaways from my academic research on generative AI in strategic communication
Findings from my academic research project on the topic of AI in strategic communication with the Department of Communication at the University of Colorado, Colorado Springs.
White papers are still the gold standard
For complex and technical topics, for marketing high-dollar solutions, and for certain audiences, nothing matches the potency of white papers for building trust and authority.
The intersection most startups miss: Copywriting and sales-led growth
How to harness the power of persuasive, high-value content and copy to ensure your sales team is not just ready, but unstoppable.
How to balance readability with SEO when you’re creating content
The subtle art of pairing SEO and readability to create content that both search engines and your audience will appreciate
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
