Content Types: Blogs

Content Types: Blogs

Welcome to the fourth post in the Content Types series from Horizon Peak Consulting. As we roll out the 8 posts we have planned for this series, our goal is to help you see new opportunities for engaging your target audience and making more sales with your marketing...
Is your blog a publication — or a library?

Is your blog a publication — or a library?

Over 2 million blog posts are published on the internet every day. 2 million. With that kind of noise, it’s no wonder that so many businesses are struggling in their blogging efforts. They pour money and effort into their blog, but they don’t see the results...

15 Blog Topic Ideas That Help You Sell

What ROI are you seeing from your business blog? If your answer is “none” or “I don’t know,” I’m wagging my finger at you right now. Blogging without a strategy, and without leading readers to convert in some way (make a purchase,...