Marketing and brand, Personal notes
I firmly believe that — especially in today’s well-informed marketplace — marketing and sales should work hand in hand. However. When they work hand-in-hand to swindle, guilt-trip, or otherwise manipulate, it’s a surefire way to permanently alienate your customers....
Business, Marketing and brand
Lately I’ve been having a lot of phone calls with companies — big and small — that go something like this: Them: “We’re so excited to get going on this project! Our marketing strategy is still ‘under construction,’ but this white paper is going to kick everything off...
Business, Marketing and brand
I’m very big on relationships. Not just the relationships in my personal life (although those are very important to me), but relationships in the business world. You see, I’ve seen how good relationships can directly improve a company’s bottom...
Business, Marketing and brand
As any reader of the HPC blog knows, I’m a huge proponent of Conversion Copywriting. Heck, I’ve even been certified as a conversion copywriter by the original conversion copywriter herself, Joanna Wiebe of Copy Hackers fame. So I know the importance of...
Business, Marketing and brand, Writing techniques
Welcome to the eighth post in the Content Types series from Horizon Peak Consulting. Now that we’ve rolled out all 8 posts in the series, we hope that you’ve spotted some new opportunities for engaging your target audience and making more sales with your marketing...
Business, Marketing and brand
Welcome to the seventh post in the Content Types series from Horizon Peak Consulting. As we roll out the 8 posts we have planned for this series, our goal is to help you see new opportunities for engaging your target audience and making more sales with your...
