The other day when I was talking with a colleague, she mentioned an incident that happened back in her consulting days. She was presenting a workshop to a group of young developers, and one of the men rattled off a response dripping with industry jargon. My (very...
Some marketers will tell you the B2B customer journey is dead. On the one hand, with so many channels the customer could be coming from and so many new decision factors to contend with, the traditional linear journey is outdated. The path from zero awareness of their...
When the world went on lockdown due to COVID-19, there was an explosion in the use of video conferencing services such as Zoom. Sure, there are a LOT of benefits to video conferencing. Zero commuting time. Business on top, PJs on the bottom. You can meet with people...
Technology does not run an enterprise; relationships do. – Unknown Would you propose marriage on a first date? No. (Well, let’s hope not.) If you delve into wedding planning on your first date, you’re jumping the gun. You fast-forwarded from the...
When my baby girl was born last year, we ordered a popular smart sock to give us peace of mind at night while she slept. About six months after we began using it, the battery started to malfunction. It wasn’t holding a charge long enough to get through the...
Chances are you’ve heard a fundamental truth in business: People prefer to do business with people they know, like and trust. I would argue that for B2B businesses, trust is the most important factor in that maxim. It’s one thing to say this, though, and quite another...
“Jess is the most persuasive technical content writer on the planet. Within the first 30 days, we could directly attribute $27,000 in new revenue to leads that came from the content she helped us write. ” —Millie Blackwell of Showcase Workshop
