Content Strategy, Marketing and brand
In 2018, I decided I wanted to lose 10 pounds. So I did what any reasonable person would do. I went to more yoga classes and ate less sugar. Three months later, the scale had moved! … In the wrong direction. Yes, I gained weight. So after I sobbed over half a pint of...
Business, Marketing and brand
Earlier this year I undertook a research project that I thought was going to blow up some of my beliefs about content marketing. At least, that’s what I hoped would happen. Yes, I wanted to be proven wrong. Why? Because that’s how we learn. When it comes to business,...
Email marketing, Marketing and brand
Delete. Delete. Delete. While I was on maternity leave earlier this year, I found myself sitting on the couch with a cranky newborn, scrolling through the email app on my phone, and deleting marketing emails with abandon — several times a day. I was ruthless. If the...
Business, Marketing and brand
Your customers want you to engage with them. That might be hard to swallow, given how much marketing noise people are exposed to every day, and how many new ways people have come up with to filter out that noise. But it’s absolutely true. In fact, customers are...
Business, Email marketing, Marketing and brand, Writing techniques
When clients come to me, they’re often trying to solve some specific problems. Something just isn’t working right. They’re not getting the results they’re after. They understand they’re behind the curve in some way. The good thing is that most of those problems are...
