Takeaways from MozTalk Denver

On July 19, I walked into the Space Gallery in Denver … and knew immediately I was not cool enough to be in the room. Fellow copywriter Lacy Boggs and I attended MozTalk: Content Edition knowing we were going to get insights from some of the best marketers and...

Why I Got HubSpot Inbound Certified

HubSpot is one of the premiere names in inbound marketing today — for good reason. Their marketing strategy empowers customers and helps businesses focus their efforts on attracting the right people in a non-interruptive way. HubSpot is also one of the most...

The White-Paper Kindle Book is Here!

If you’ve been reading this blog or getting my email updates for the last couple of months, you know I’ve been writing a Kindle e-book that expands on my How to Create a White Paper That Converts free special report. If you’re new around here,...

Copyblogger Certified

After rigorous training and a challenging application process, I am thrilled to announce that I am now a Copyblogger-certified content marketer. I have been biting my nails in anticipation of the response to my application for a month. Copyblogger is the leading name...