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What is the difference between B2C and B2B marketing?

There are two main differences between B2B and B2C audiences -- but there is one huge thing they have in common that makes all the difference in your marketing success.

Honored to Be AtomicChat Guest of Honor

I was lucky enough to be the guest of honor in Atomic Reach's weekly #AtomicChat Twitter chat back in August. Check out this recap and you'll learn a few things about how to write about complex topics.

Content Marketing: Success for the Long Run

Content marketing is a long-term strategy. If you want to improve your business for the long haul, put away those yellow page ads and build value that compounds over time.

Unbound: How the Cloud Has Changed the Way I Do Business

Cloud technology has radically changed the way I do business every single day. These four cloud-based apps in particular have improved my business and productivity.

How to Publicize Your Business Blog: A Post-Publishing Checklist

So you've started a business blog. Now what? Just letting it sit on your website isn't going to do much good -- you've got to publicize it. You've got to get it out into the world. There are many ways you can do this, but here are 5 of the most effective methods.

"Jessica’s attention to detail is superb, and with her experience and focus on quality, I know I can always trust her to meet deadlines with the highest caliber work. She always seems to be one step ahead of me! She’s easy to work with and incredibly knowledgeable — not just about content marketing, but about the technology behind it. I can just tell she takes a true pride in what she does, and her passion shows in every single thing she’s ever worked on for me.” —Terri Hoffman of Marketing Refresh

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