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One Huge Mistake You Might Be Making With Your Ads

Are you making this critical online ad mistake? Too many businesses are, and it's time to correct it! If you are sending your visitors from an ad directly to your website, you're losing visitor attention and lowering your ROI.

Extreme Stories of Costly Typos

While I may harp on quality when it comes to marketing copy and content, these stories of costly typos were pretty extreme. This post really deserved its own infographic to make it more fun to share these anecdotes with your own audience.

Web Marketing Wars: Content Marketing Versus SEO

In the Web marketing wars, it's content marketing versus SEO. Right? Not so fast. Before you take sides, learn how they partner for better marketing results.

3 Proposal Tweaks That Move Your Business From Failing to Flourishing

Writing a proposal is a lot like writing a piece of marketing content. The idea is to show your audience that you understand them and that you can solve their problems. Here are 3 tweaks you can make to your proposals to get you better results and more sales.

How Agitating Your Customers Can Pay Off in Your Copy

Your audience is asking this very important question: "Will this solve my problem and get me to where I want to be?" One of the old tried-and-true formulas for copywriting that will help you with answer this question is Problem-Agitate-Solve, or PAS for short.

"Jessica’s attention to detail is superb, and with her experience and focus on quality, I know I can always trust her to meet deadlines with the highest caliber work. She always seems to be one step ahead of me! She’s easy to work with and incredibly knowledgeable — not just about content marketing, but about the technology behind it. I can just tell she takes a true pride in what she does, and her passion shows in every single thing she’s ever worked on for me.” —Terri Hoffman of Marketing Refresh