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2 Questions You MUST Answer to Create an Effective B2B Content Strategy

To create a truly effective content marketing strategy for your business, don’t just guess where your customers are hanging out or how they’re consuming their content. Spend the time and energy to find out.

Maggie Got Me to Spill My B2B Copywriting Secrets on the Marketing Moxie Podcast

I had the pleasure of being interviewed by Maggie Patterson for her Marketing Moxie podcast. In it we talked about the unique nature of B2B copywriting, how to make B2B copy come alive for the reader, and my reading obsession (I might need professional help).

5 Reasons Why Darth Vader Made a Great Leader

Darth Vader got as far as he did because he wasn’t afraid to step up as a leader in the Empire, and all business leaders can learn a thing or two from that.

11 Traits of Leaders in the New Era of Business

Napoleon Hill predicted that those who led by force would be ousted by those who led by cooperation. He couldn't have been more right. These 11 traits of great leadership will take you far in the new era of business.

10 Blog Ideas for When You’re Stumped

It happens to all of us. It's time to write your weekly business blog -- and you're stumped on the topic. Here are 10 ideas to get you un-stumped, stat.

"Jessica’s attention to detail is superb, and with her experience and focus on quality, I know I can always trust her to meet deadlines with the highest caliber work. She always seems to be one step ahead of me! She’s easy to work with and incredibly knowledgeable — not just about content marketing, but about the technology behind it. I can just tell she takes a true pride in what she does, and her passion shows in every single thing she’s ever worked on for me.” —Terri Hoffman of Marketing Refresh