Are you spending money on online advertising? If so, an effective landing page is the key to getting a return on your investment. In part 2 of this 3-part series, I share my most important tip on how to write a landing page that actually gets people to take action.
If you’re spending money on any kind of online advertising, an effective landing page is the key to getting a return on your investment. In part 1 of this 3-part series, we talk about choosing your call to action and keeping your landing page consistent with your ad.
Get a free copy of my newest white paper, "Rock Your B2B Content Marketing With These 5 Powerful Pieces Of Content," no strings attached and no sign-up required.
While I was doing some competitive research for a client recently, I was thrown when I noticed so many businesses had started and then STOPPED their content marketing strategies, leaving extremely outdated content sitting on their websites. It left a bad impression on me -- and it certainly leaves a bad impression on potential customers. Here's why.
There are two main differences between B2B and B2C audiences -- but there is one huge thing they have in common that makes all the difference in your marketing success.