There are two main differences between B2B and B2C audiences -- but there is one huge thing they have in common that makes all the difference in your marketing success.
I was lucky enough to be the guest of honor in Atomic Reach's weekly #AtomicChat Twitter chat back in August. Check out this recap and you'll learn a few things about how to write about complex topics.
Content marketing is a long-term strategy. If you want to improve your business for the long haul, put away those yellow page ads and build value that compounds over time.
Cloud technology has radically changed the way I do business every single day. These four cloud-based apps in particular have improved my business and productivity.
So you've started a business blog. Now what? Just letting it sit on your website isn't going to do much good -- you've got to publicize it. You've got to get it out into the world. There are many ways you can do this, but here are 5 of the most effective methods.