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Landing Pages 101: Part 1

If you’re spending money on any kind of online advertising, an effective landing page is the key to getting a return on your investment. In part 1 of this 3-part series, we talk about choosing your call to action and keeping your landing page consistent with your ad.

Rock Your B2B Content Marketing With These 5 Powerful Pieces Of Content

Get a free copy of my newest white paper, "Rock Your B2B Content Marketing With These 5 Powerful Pieces Of Content," no strings attached and no sign-up required.

How B2B Companies Scare Off Customers

While I was doing some competitive research for a client recently, I was thrown when I noticed so many businesses had started and then STOPPED their content marketing strategies, leaving extremely outdated content sitting on their websites. It left a bad impression on me -- and it certainly leaves a bad impression on potential customers. Here's why.

What is the difference between B2C and B2B marketing?

There are two main differences between B2B and B2C audiences -- but there is one huge thing they have in common that makes all the difference in your marketing success.

Honored to Be AtomicChat Guest of Honor

I was lucky enough to be the guest of honor in Atomic Reach's weekly #AtomicChat Twitter chat back in August. Check out this recap and you'll learn a few things about how to write about complex topics.

"Jessica’s attention to detail is superb, and with her experience and focus on quality, I know I can always trust her to meet deadlines with the highest caliber work. She always seems to be one step ahead of me! She’s easy to work with and incredibly knowledgeable — not just about content marketing, but about the technology behind it. I can just tell she takes a true pride in what she does, and her passion shows in every single thing she’s ever worked on for me.” —Terri Hoffman of Marketing Refresh