To create a truly effective content marketing strategy for your business, don’t just guess where your customers are hanging out or how they’re consuming their content. Spend the time and energy to find out.
I had the pleasure of being interviewed by Maggie Patterson for her Marketing Moxie podcast. In it we talked about the unique nature of B2B copywriting, how to make B2B copy come alive for the reader, and my reading obsession (I might need professional help).
Darth Vader got as far as he did because he wasn’t afraid to step up as a leader in the Empire, and all business leaders can learn a thing or two from that.
Napoleon Hill predicted that those who led by force would be ousted by those who led by cooperation. He couldn't have been more right. These 11 traits of great leadership will take you far in the new era of business.
It happens to all of us. It's time to write your weekly business blog -- and you're stumped on the topic. Here are 10 ideas to get you un-stumped, stat.