Horizon Peak Blog
Study: Content Marketing Practices of 300 Top-Growing SaaS and IT Companies
A content marketing study by Horizon Peak Consulting, looking at content of 300 top-growing SaaS and IT companies.
Why I Deleted Your Marketing Email
I have a confession to make: I deleted a LOT of emails earlier this year. Here’s why — and why your customers may be doing the same thing.
Loosen the Reins: Trust Your Reader’s Imagination for Better Content Results
Help your customers imagine how your solution will solve their problems — give them context and let their imaginations paint the rest of the picture.
Growth Marketing Today Interview
Recently I had the pleasure of being interviewed Ramli John from Growth Marketing Today, where we talked about how to grow business with content that builds relationships.
The Customer Engagement Experience
How to improve your customer engagement — and ultimately your customer experience — with more meaningful content.
Study: Content Marketing Practices of 300 Top-Growing SaaS and IT Companies
A content marketing study by Horizon Peak Consulting, looking at content of 300 top-growing SaaS and IT companies.
Why I Deleted Your Marketing Email
I have a confession to make: I deleted a LOT of emails earlier this year. Here’s why — and why your customers may be doing the same thing.
Loosen the Reins: Trust Your Reader’s Imagination for Better Content Results
Help your customers imagine how your solution will solve their problems — give them context and let their imaginations paint the rest of the picture.
Growth Marketing Today Interview
Recently I had the pleasure of being interviewed Ramli John from Growth Marketing Today, where we talked about how to grow business with content that builds relationships.
The Customer Engagement Experience
How to improve your customer engagement — and ultimately your customer experience — with more meaningful content.
Budget Leaks: Common Content Marketing Problem Spots and How to Solve Them Quickly
Many B2B companies struggle with the same marketing problem spots, and waste budget as a result. These are the solutions I’ve found for a few of the most common problems.
Is Your Company Blog a “Great Wall” in the Middle of the Customer Journey Map?
Is your company blog helping your audience along their customer journey? Or is it acting as a wall between the reader and the solution that could help them? Even large and well-known companies are making simple mistakes on their company blogs — and it’s costing them sales.
Courting Your Customers: A Relationship-Building Approach to Marketing and Sales
To keep your customers engaged (and not running for the hills), you have to build the customer relationship in the same thoughtful, deliberate way you would build a romantic relationship — one step, one conversation, one trust-building activity at a time.
Why aren’t companies that sell AI products doing this to get ahead?
Artificial intelligence is an increasingly competitive space. For greater marketing success, put together a content strategy first so that you can roll out your AI solution to people who are already primed to listen to and consider your offer.
Why Your Sales Team Shouldn’t Be Left Out of the Content Marketing Loop
Marketing and Sales have to work hand-in-hand to drive growth. The lip service has to end, and true collaboration has to happen, or the company won’t reach their full potential in the marketplace.