List of top five mistakes that B2B marketers should stop making NOW to see a greater return on their marketing efforts.
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How to Re-engage Your Email Subscribers
Cleaning up and re-engaging your email list can make a HUGE difference in the results you’re getting from your email marketing program. Read advice from 24 experts.
You Are Hereby Released from Thinking About Your Audience’s Short Attention Span
Your audience’s short attention span has no relation to the length of your content. Give the reader value every step, and they’ll keep reading — and act.
Business Leaders Podcast
Listen in for my conversation with Bob Roark about goal-focused content marketing, bridging the gap between tech businesses and their audiences, and why writers should put their egos aside and ask for feedback (even when the client says the copy is good to go).
SEO Is a Long Game — So Focus On Evergreen Content
No matter what some marketing gurus may claim, the truth is that SEO is a long game. Here’s how to play that game well.
Is your blog a publication — or a library?
For better blogging results, stop seeing your blog as a publication. Try thinking of it as an online resource. An ecosystem, even. A living LIBRARY.
Executives: Avoid These 5 Mistakes When You Write Articles for Business News Sites
Are you an executive who’s been invited to write an article for a major business news site? Congratulations! Avoid these five mistakes to make the most of the opportunity.
Copy & Design Brew Podcast
James Turner and Chris Tompkins invited me to their Copy & Design Brew podcast for an exciting conversation about copy, content, confidence and design.
5 Mistakes Content Creators Make That Cost Them … Big
Content creators are making 5 mistakes that are costing businesses customers, money, time and — most importantly — authority. The good news is when you fix these mistakes, your content starts working harder for you.
How to Use Customer Insight for Higher Converting Content
Like effective copy, effective content starts with customer insight. Here’s how to use that insight to write content that works harder.
