Horizon Peak Blog
Courting Your Customers: How Content Builds Relationships
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.
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The Case for Conversion Content Writing
The journey to conversion starts with content. Don’t underestimate the power of content in your conversion strategy. A case for conversion content writing as a practice.
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Content Types: Workbooks and Worksheets
What better way to help someone learn something than to give them a resource that helps them work through it? Workbooks and worksheets address this need.
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Content Types: E-books
E-books can establish your authority in a specific subject area, help you create a truly valuable library of resources for your target audience, and are a great way to gather and nurture leads.
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Content Types: Email Sequences
Email sequences are an excellent opportunity to connect with and nurture your prospect. You can also use them to educate and persuade your users to take action. That’s why they’re one of the best vehicles for content marketing in the B2B space.
read more
Courting Your Customers: How Content Builds Relationships
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.
The Case for Conversion Content Writing
The journey to conversion starts with content. Don’t underestimate the power of content in your conversion strategy. A case for conversion content writing as a practice.
Content Types: Workbooks and Worksheets
What better way to help someone learn something than to give them a resource that helps them work through it? Workbooks and worksheets address this need.
Content Types: E-books
E-books can establish your authority in a specific subject area, help you create a truly valuable library of resources for your target audience, and are a great way to gather and nurture leads.
Content Types: Email Sequences
Email sequences are an excellent opportunity to connect with and nurture your prospect. You can also use them to educate and persuade your users to take action. That’s why they’re one of the best vehicles for content marketing in the B2B space.
Content Types: Email Newsletters
Email can be overwhelming. And yet … Despite the explosion of so many other communication channels, like social media and instant messaging, email is still king.
Content Types: Blogs
Blogs might not be the new kid on the content block anymore, but they still have a lot of benefits for B2B businesses today.
Content Types: White Papers
A white paper can be one of the most powerful sales and marketing tools a company has.
Content Types: Case Studies
There’s a reason case studies (aka customer success stories) are one of the top three marketing tactics for B2B businesses.
Content Types: Infographics
Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. But data can also be boring. Enter: infographics.