Horizon Peak Blog
How to Prioritize What Marketing Content to Spend More Money On
Not every piece of content needs to be developed by a senior content writer to execute your strategy successfully.
So how do you determine which assets deserve the expertise of an experienced senior content writer, and which you can tap in-house or junior writers for? Just ask yourself three questions.
How to Afford Both Content Strategy AND Writing on a Budget
Without a content strategy based on real information gleaned from your target audience, it’s a roll of the dice. You’ll only hit the jackpot if Lady Luck decides to strike.
And without implementing that strategy right, it won’t work.
Here’s how you can have both strategy and writing on a budget.
The HPC Process for Content Marketing that Works
Before you start marketing to your clients, you must know WHO they are. Here’s a sneak peek into our 3-part process for creating content marketing that works!
Quality Content and SEO Are the Power Couple of Marketing
While quality content and SEO are a duo that shouldn’t be separated, quality content delivers many more benefits than just improved SEO.
The Communications Gap Costing High-Tech Companies BIG
Riding the media wave works well for enterprise technology companies with new high-tech solutions … until it doesn’t. Then only this culture shift can save them.
How to Prioritize What Marketing Content to Spend More Money On
Not every piece of content needs to be developed by a senior content writer to execute your strategy successfully.
So how do you determine which assets deserve the expertise of an experienced senior content writer, and which you can tap in-house or junior writers for? Just ask yourself three questions.
How to Afford Both Content Strategy AND Writing on a Budget
Without a content strategy based on real information gleaned from your target audience, it’s a roll of the dice. You’ll only hit the jackpot if Lady Luck decides to strike.
And without implementing that strategy right, it won’t work.
Here’s how you can have both strategy and writing on a budget.
The HPC Process for Content Marketing that Works
Before you start marketing to your clients, you must know WHO they are. Here’s a sneak peek into our 3-part process for creating content marketing that works!
Quality Content and SEO Are the Power Couple of Marketing
While quality content and SEO are a duo that shouldn’t be separated, quality content delivers many more benefits than just improved SEO.
The Communications Gap Costing High-Tech Companies BIG
Riding the media wave works well for enterprise technology companies with new high-tech solutions … until it doesn’t. Then only this culture shift can save them.
Why Content Marketing Strategy Is Like Kale
Creating a content marketing strategy is like eating vegetables. While it might not be your favorite thing, you can’t have a healthy marketing program without it.
Human to Human Outreach: Your Content Has to Work for Your People, Too
No matter what content you’re writing — from demand gen marketing to direct sales outreach — remember that both the sender and the recipient of that content are human beings. So write accordingly.
LinkedIn Advertising Campaign Best Practices
Three LinkedIn advertising best practices that will supercharge the results you’re getting with your LinkedIn ads, sponsored content and InMail.
A Conversation With Jason Resnick on Live in the Feast
Listen to my recent conversation with Jason Resnick about ideal customers and customer relationships.
Does Your Content Marketing Program Need a Diet or a Nutrition Plan?
The success of your content marketing program hinges on three critical steps. Miss just ONE of these, and content marketing becomes a gamble for your company.