Horizon Peak Blog
Is Your Company Blog a “Great Wall” in the Middle of the Customer Journey Map?
Is your company blog helping your audience along their customer journey? Or is it acting as a wall between the reader and the solution that could help them? Even large and well-known companies are making simple mistakes on their company blogs — and it’s costing them sales.
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Courting Your Customers: A Relationship-Building Approach to Marketing and Sales
To keep your customers engaged (and not running for the hills), you have to build the customer relationship in the same thoughtful, deliberate way you would build a romantic relationship — one step, one conversation, one trust-building activity at a time.
read more
Why aren’t companies that sell AI products doing this to get ahead?
Artificial intelligence is an increasingly competitive space. For greater marketing success, put together a content strategy first so that you can roll out your AI solution to people who are already primed to listen to and consider your offer.
read more
Why Your Sales Team Shouldn’t Be Left Out of the Content Marketing Loop
Marketing and Sales have to work hand-in-hand to drive growth. The lip service has to end, and true collaboration has to happen, or the company won’t reach their full potential in the marketplace.
read more
Marketing and Sales Mistakes I Learned from a Transcendental Meditation Class
I went to a TM intro class prepared to commit to taking a series of paid classes. I walked away absolutely furious — and with a list of 8 marketing and sales mistakes to share with every business out there.
read more
Is Your Company Blog a “Great Wall” in the Middle of the Customer Journey Map?
Is your company blog helping your audience along their customer journey? Or is it acting as a wall between the reader and the solution that could help them? Even large and well-known companies are making simple mistakes on their company blogs — and it’s costing them sales.
Courting Your Customers: A Relationship-Building Approach to Marketing and Sales
To keep your customers engaged (and not running for the hills), you have to build the customer relationship in the same thoughtful, deliberate way you would build a romantic relationship — one step, one conversation, one trust-building activity at a time.
Why aren’t companies that sell AI products doing this to get ahead?
Artificial intelligence is an increasingly competitive space. For greater marketing success, put together a content strategy first so that you can roll out your AI solution to people who are already primed to listen to and consider your offer.
Why Your Sales Team Shouldn’t Be Left Out of the Content Marketing Loop
Marketing and Sales have to work hand-in-hand to drive growth. The lip service has to end, and true collaboration has to happen, or the company won’t reach their full potential in the marketplace.
Marketing and Sales Mistakes I Learned from a Transcendental Meditation Class
I went to a TM intro class prepared to commit to taking a series of paid classes. I walked away absolutely furious — and with a list of 8 marketing and sales mistakes to share with every business out there.
Do This Before You Create ANY Content
Market research first. Content creation second. Now you have the formula for more successful marketing initiatives.
How to Use Your Customers’ Confirmation Bias to Your Advantage
Every single one of your target customers is affected by confirmation bias — and you can use this to connect to them in a more personal way
Shine in Vancouver: Speaking With a Mission … and on Zero Sleep
Shine is an organization dedicated to getting more women speaking on the stage at technology and business conferences — and their mission was a living, breathing thing this weekend.
Courting Your Customers: How Content Builds Relationships
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.
The Case for Conversion Content Writing
The journey to conversion starts with content. Don’t underestimate the power of content in your conversion strategy. A case for conversion content writing as a practice.