Horizon Peak Blog
Do This Before You Create ANY Content
Market research first. Content creation second. Now you have the formula for more successful marketing initiatives.
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How to Use Your Customers’ Confirmation Bias to Your Advantage
Every single one of your target customers is affected by confirmation bias — and you can use this to connect to them in a more personal way
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Shine in Vancouver: Speaking With a Mission … and on Zero Sleep
Shine is an organization dedicated to getting more women speaking on the stage at technology and business conferences — and their mission was a living, breathing thing this weekend.
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Courting Your Customers: How Content Builds Relationships
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.
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The Case for Conversion Content Writing
The journey to conversion starts with content. Don’t underestimate the power of content in your conversion strategy. A case for conversion content writing as a practice.
read more
Do This Before You Create ANY Content
Market research first. Content creation second. Now you have the formula for more successful marketing initiatives.
How to Use Your Customers’ Confirmation Bias to Your Advantage
Every single one of your target customers is affected by confirmation bias — and you can use this to connect to them in a more personal way
Shine in Vancouver: Speaking With a Mission … and on Zero Sleep
Shine is an organization dedicated to getting more women speaking on the stage at technology and business conferences — and their mission was a living, breathing thing this weekend.
Courting Your Customers: How Content Builds Relationships
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.
The Case for Conversion Content Writing
The journey to conversion starts with content. Don’t underestimate the power of content in your conversion strategy. A case for conversion content writing as a practice.
Content Types: Workbooks and Worksheets
What better way to help someone learn something than to give them a resource that helps them work through it? Workbooks and worksheets address this need.
Content Types: E-books
E-books can establish your authority in a specific subject area, help you create a truly valuable library of resources for your target audience, and are a great way to gather and nurture leads.
Content Types: Email Sequences
Email sequences are an excellent opportunity to connect with and nurture your prospect. You can also use them to educate and persuade your users to take action. That’s why they’re one of the best vehicles for content marketing in the B2B space.
Content Types: Email Newsletters
Email can be overwhelming. And yet … Despite the explosion of so many other communication channels, like social media and instant messaging, email is still king.
Content Types: Blogs
Blogs might not be the new kid on the content block anymore, but they still have a lot of benefits for B2B businesses today.