Horizon Peak Blog
Trust in Content Marketing
People prefer to do business with companies they trust. Delivering quality content and delivering consistently can help build trust with your clients.
Thought Leadership How-to: A Look at the 2020 Edelman B2B Thought Leadership Impact Study
Over 50% of B2B decision-makers spend more than an hour each week consuming thought leadership content. Here’s how to make that content work for your business.
Where Sales Prospecting and Content Marketing Collide
Sales prospecting and content marketing aren’t mutually exclusive. Here are three ways that content can help your sales team provide value with prospects.
How to Prioritize What Marketing Content to Spend More Money On
How do you determine which assets deserve the expertise of an experienced writer, and which you can tap in-house or junior writers for? Just ask yourself three questions.
How to Afford Both Content Strategy AND Writing on a Budget
Without a content strategy based on real information gleaned from your target audience, it’s a roll of the dice. You’ll only hit the jackpot if Lady Luck decides to strike.
And without implementing that strategy right, it won’t work.
Here’s how you can have both strategy and writing on a budget.
Trust in Content Marketing
People prefer to do business with companies they trust. Delivering quality content and delivering consistently can help build trust with your clients.
Thought Leadership How-to: A Look at the 2020 Edelman B2B Thought Leadership Impact Study
Over 50% of B2B decision-makers spend more than an hour each week consuming thought leadership content. Here’s how to make that content work for your business.
Where Sales Prospecting and Content Marketing Collide
Sales prospecting and content marketing aren’t mutually exclusive. Here are three ways that content can help your sales team provide value with prospects.
How to Prioritize What Marketing Content to Spend More Money On
How do you determine which assets deserve the expertise of an experienced writer, and which you can tap in-house or junior writers for? Just ask yourself three questions.
How to Afford Both Content Strategy AND Writing on a Budget
Without a content strategy based on real information gleaned from your target audience, it’s a roll of the dice. You’ll only hit the jackpot if Lady Luck decides to strike.
And without implementing that strategy right, it won’t work.
Here’s how you can have both strategy and writing on a budget.
The HPC Process for Content Marketing that Works
Before you start marketing to your clients, you must know WHO they are. Here’s a sneak peek into our 3-part process for creating content marketing that works!
Quality Content and SEO Are the Power Couple of Marketing
While quality content and SEO are a duo that shouldn’t be separated, quality content delivers many more benefits than just improved SEO.
The Communications Gap Costing High-Tech Companies BIG
Riding the media wave works well for enterprise technology companies with new high-tech solutions … until it doesn’t. Then only this culture shift can save them.
Why Content Marketing Strategy Is Like Kale
Creating a content marketing strategy is like eating vegetables. While it might not be your favorite thing, you can’t have a healthy marketing program without it.
Human to Human Outreach: Your Content Has to Work for Your People, Too
No matter what content you’re writing — from demand gen marketing to direct sales outreach — remember that both the sender and the recipient of that content are human beings. So write accordingly.