Horizon Peak Blog
Growth Marketing Today Interview
Recently I had the pleasure of being interviewed Ramli John from Growth Marketing Today, where we talked about how to grow business with content that builds relationships.
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The Customer Engagement Experience
How to improve your customer engagement — and ultimately your customer experience — with more meaningful content.
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Budget Leaks: Common Content Marketing Problem Spots and How to Solve Them Quickly
Many B2B companies struggle with the same marketing problem spots, and waste budget as a result. These are the solutions I’ve found for a few of the most common problems.
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Is Your Company Blog a “Great Wall” in the Middle of the Customer Journey Map?
Is your company blog helping your audience along their customer journey? Or is it acting as a wall between the reader and the solution that could help them? Even large and well-known companies are making simple mistakes on their company blogs — and it’s costing them sales.
read more
Courting Your Customers: A Relationship-Building Approach to Marketing and Sales
To keep your customers engaged (and not running for the hills), you have to build the customer relationship in the same thoughtful, deliberate way you would build a romantic relationship — one step, one conversation, one trust-building activity at a time.
read more
Growth Marketing Today Interview
Recently I had the pleasure of being interviewed Ramli John from Growth Marketing Today, where we talked about how to grow business with content that builds relationships.
The Customer Engagement Experience
How to improve your customer engagement — and ultimately your customer experience — with more meaningful content.
Budget Leaks: Common Content Marketing Problem Spots and How to Solve Them Quickly
Many B2B companies struggle with the same marketing problem spots, and waste budget as a result. These are the solutions I’ve found for a few of the most common problems.
Is Your Company Blog a “Great Wall” in the Middle of the Customer Journey Map?
Is your company blog helping your audience along their customer journey? Or is it acting as a wall between the reader and the solution that could help them? Even large and well-known companies are making simple mistakes on their company blogs — and it’s costing them sales.
Courting Your Customers: A Relationship-Building Approach to Marketing and Sales
To keep your customers engaged (and not running for the hills), you have to build the customer relationship in the same thoughtful, deliberate way you would build a romantic relationship — one step, one conversation, one trust-building activity at a time.
Why aren’t companies that sell AI products doing this to get ahead?
Artificial intelligence is an increasingly competitive space. For greater marketing success, put together a content strategy first so that you can roll out your AI solution to people who are already primed to listen to and consider your offer.
Why Your Sales Team Shouldn’t Be Left Out of the Content Marketing Loop
Marketing and Sales have to work hand-in-hand to drive growth. The lip service has to end, and true collaboration has to happen, or the company won’t reach their full potential in the marketplace.
Marketing and Sales Mistakes I Learned from a Transcendental Meditation Class
I went to a TM intro class prepared to commit to taking a series of paid classes. I walked away absolutely furious — and with a list of 8 marketing and sales mistakes to share with every business out there.
Do This Before You Create ANY Content
Market research first. Content creation second. Now you have the formula for more successful marketing initiatives.
How to Use Your Customers’ Confirmation Bias to Your Advantage
Every single one of your target customers is affected by confirmation bias — and you can use this to connect to them in a more personal way