“I found you through ChatGPT.” We’re hearing this more and more from our new clients. We’re also fielding a lot of questions from marketers, executives and investors about how to show up in AI platforms. It’s a new business world in every possible way, and the...
Many enterprise content marketing teams are still operating from outdated assumptions about what drives results. The stakes are higher now. Content budgets are scrutinized more closely. Audiences are harder to reach. The noise level keeps climbing. Teams that rely on...
Every marketing director knows the drill. Budget meetings where you defend every campaign expense. Presentations where executives nod politely at your engagement metrics, then ask what any of it means for the bottom line. You may have the data, but you’re...
Search is changing — again. But this time, it’s not about keywords or algorithms. It’s about how humans ask questions, and how AI answers them. Companies that monitor their analytics closely have spotted a new trend: visitors arriving after asking questions to AI...
AI tools like ChatGPT, Perplexity, and Google’s AI Overviews pull from the web to generate responses — but you might be surprised to learn that the SEO strategies you’ve been using won’t necessarily help your content get cited. AIO (AI optimization) is quickly...
Recently, I had the pleasure of joining Meg Casebolt and Jessica Lackey on the Aggressively Human podcast to talk about one of the biggest challenges facing marketers today: the deterioration of customer trust. I’ve spent my career helping B2B tech companies...
