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Getting real about white papers on the AI Optimist Podcast
I recently had the pleasure of talking with Declan Dunn on the AI Optimist podcast. In addition to talking about generative AI and some of the discoveries I made during my academic studies, we also talked quite a bit about how white papers can help combat the “tsunami...![What’s working now: Content marketing for software companies](https://www.horizonpeakconsulting.com/wp-content/uploads/2023/10/Whats-working-now_-Content-marketing-for-software-companies-1080x675.jpg)
What’s working now: Content marketing for software companies
For software companies trying to gain a competitive edge in today’s crowded marketplace, having a top-quality product is no longer enough. Companies need to create a magnetic attraction to the product and encourage users to seamlessly incorporate it into their daily...![How HPC content delivers a high ROI on your marketing investment](https://www.horizonpeakconsulting.com/wp-content/uploads/2023/02/How-HPC-content-delivers-a-high-ROI-on-your-marketing-investment-1-1080x675.jpg)
How HPC content delivers a high ROI on your marketing investment
In today’s digital landscape, enterprise technology startups are constantly looking for ways to improve their online presence and connect with customers — and creating high-quality content is still one of the most powerful ways to do that. In Gartner’s 2022 State of...![Plan your capacity for better enterprise tech marketing results](https://www.horizonpeakconsulting.com/wp-content/uploads/2023/02/Plan-your-capacity-for-better-enterprise-tech-marketing-results-1-1080x675.jpg)
Plan your capacity for better enterprise tech marketing results
To stand out from your competitors, you need truly valuable content — but creating that content takes time and effort. And in our current environment, as we’re potentially facing a U.S. recession, a lot of startups and mid-market enterprise technology companies often...![2023 Best Practices for Enterprise Technology Marketing](https://www.horizonpeakconsulting.com/wp-content/uploads/2023/01/2023-marketing-best-practices-1080x675.jpg)