Content Strategy, Tech Marketing
By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing strategies than smaller companies. The focus on growth and expansion demands integrated, multi-channel marketing...
Content Strategy, Tech Marketing
Content creation is one of the best ways for technology companies to consistently generate leads. But how do tech marketers create engaging content that doesn’t get lost in the sea of other blog posts, podcasts, and videos published every day? Just creating more...
Content Strategy, Tech Marketing
If you google “copywriting formulas” or even “copywriting best practices,” you’ll find millions of articles — some of which have some decent advice. Google “persuasive copywriting,” and the results will be more mixed — with some articles pointing you to ways you can...
Content Strategy, Tech Marketing
When it comes to effective communication, technology copywriting isn’t an exception. To get your point across without alienating your reader, clarity is key. Michael Pratt, professor of management and organization at Boston College puts it this way: “If people don’t...
