Why we’re adding AI optimization to our services (and what AIO means for you)

HPC News, Tech Marketing

“I found you through ChatGPT.” We’re hearing this more and more from our new clients. We’re also fielding a lot of questions from marketers, executives and investors about how to show up in AI platforms. It’s a new business world in every possible way, and the...

Content myths debunked (2025 edition)

Content Strategy, Tech Marketing

Many enterprise content marketing teams are still operating from outdated assumptions about what drives results. The stakes are higher now. Content budgets are scrutinized more closely. Audiences are harder to reach. The noise level keeps climbing. Teams that rely on...

How to coach your C-suite so they understand the value of marketing content

Content Strategy, Tech Marketing

Every marketing director knows the drill. Budget meetings where you defend every campaign expense. Presentations where executives nod politely at your engagement metrics, then ask what any of it means for the bottom line. You may have the data, but you’re...

The AI traffic growth opportunity

Tech Marketing

Search is changing — again. But this time, it’s not about keywords or algorithms. It’s about how humans ask questions, and how AI answers them. Companies that monitor their analytics closely have spotted a new trend: visitors arriving after asking questions to AI...

How to Get Cited by AI Chatbots: The Role of Deep Content in AIO

Tech Marketing

AI tools like ChatGPT, Perplexity, and Google’s AI Overviews pull from the web to generate responses — but you might be surprised to learn that the SEO strategies you’ve been using won’t necessarily help your content get cited. AIO (AI optimization) is quickly...

Talking trust and the risk of homogenized content on the Aggressively Human podcast

Content Writing and Copywriting, Speaking Engagements & Podcasts, Tech Marketing

Recently, I had the pleasure of joining Meg Casebolt and Jessica Lackey on the Aggressively Human podcast to talk about one of the biggest challenges facing marketers today: the deterioration of customer trust. I’ve spent my career helping B2B tech companies...