The AI traffic growth opportunity

Tech Marketing

Search is changing — again. But this time, it’s not about keywords or algorithms. It’s about how humans ask questions, and how AI answers them. Companies that monitor their analytics closely have spotted a new trend: visitors arriving after asking questions to AI...

How to Get Cited by AI Chatbots: The Role of Deep Content in AIO

Tech Marketing

AI chatbots like ChatGPT, Perplexity, and Google’s AI Overviews pull from the web to generate responses — but you might be surprised to learn that the SEO strategies you’ve been using won’t necessarily help your content get cited. AIO (AI optimization) is quickly...

Talking trust and the risk of homogenized content on the Aggressively Human podcast

Content Writing and Copywriting, Speaking Engagements & Podcasts, Tech Marketing

Recently, I had the pleasure of joining Meg Casebolt and Jessica Lackey on the Aggressively Human podcast to talk about one of the biggest challenges facing marketers today: the deterioration of customer trust. I’ve spent my career helping B2B tech companies...

How are SaaS, AI and blockchain companies approaching marketing today?

Tech Marketing

The tech industry stands at an interesting crossroads. With major political changes on the horizon and fresh economic winds blowing, analysts are predicting another surge in cryptocurrency adoption. This potential shift highlights something we’ve noticed lately. Right...

What to look for in a content agency: A checklist for technology companies

Tech Marketing

So you’re ready to partner with a content agency. (Here’s why that’s a smart choice for enterprise tech companies.) But not all agencies deliver the same results. Some create content that drives sales and conversions. Others just add to the noise and...

A very human vision for the future of technology

Tech Marketing

Since I started my firm 11 years ago, I have had a vision for technology companies. In the wake of the pandemic, the generative AI boom, and the tech recession, this vision has only become stronger and more vivid. In my vision, technology companies are active...