Companies are losing the content game without realizing the rules have changed. Traditional SEO tactics like keyword stuffing and link schemes worked when search engines struggled to assess quality. Now, AI tools like ChatGPT and Perplexity evaluate content through an...
Your sales team is spending precious customer time explaining how your solution is different from your competitors’. You put your company website up on screen in a packed room at a conference, and the people in the front row can’t figure out what you’re selling. Your...
“Using AI to write my LinkedIn content completely removes the soul of my writing.” An AI founder shared this with me last week, and there wasn’t an ounce of hypocrisy in it. She doesn’t use AI to write her personal and thought leadership content. She does use it to...
This is a guest article written by Horizon Peak senior copywriter Beth Hayden. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies. Every enterprise technology company believes they can handle...
When I moved to a house on Cheyenne Mountain in Colorado Springs over seven years ago, I learned a lot. I learned to bring in the trash can right away after the trash is picked up, or we’ll have a bear problem. I learned that there is no such thing as a “deer proof”...
Audiences have always been wary of being sold to. But now, with so many choices and so much content to wade through, they actively block out content that may be trying to sell them something they don’t want. And by actively block out, I mean: They don’t just delete...
