My focus here at HPC is to help clients build relationship with their customers through marketing content. To do this, we must connect human to human — in other words, create human connection. I’m often asked how I do this. How do I make an article or a white paper...
When you consider that it can cost five times as much to gain a new customer than it does to retain the ones you have, customer retention ends up looking like a really good investment. Plus, repeat customers on average spend 67% more per purchase than a first-time...
No matter what angle you look at it from, content’s sole job is to help people. It should help your customers solve their problems, keep up on what’s happening in an industry, stay a step ahead of their competitors, impress their peers and find solutions. It should...
When my baby girl was born last year, we ordered a popular smart sock to give us peace of mind at night while she slept. About six months after we began using it, the battery started to malfunction. It wasn’t holding a charge long enough to get through the...
Chances are you’ve heard a fundamental truth in business: People prefer to do business with people they know, like and trust. I would argue that for B2B businesses, trust is the most important factor in that maxim. It’s one thing to say this, though, and quite another...
There’s a good reason I often recommend thought leadership content as part of a content marketing strategy for technology companies. It works! A quick definition: Thought leadership content is insight and wisdom shared from someone deemed a trusted source in a...
“Jess is the most persuasive technical content writer on the planet. Within the first 30 days, we could directly attribute $27,000 in new revenue to leads that came from the content she helped us write. ” —Millie Blackwell of Showcase Workshop
