Enterprise Marketing Best Practices for 2022

Enterprise Marketing Best Practices for 2022

By definition, enterprise businesses looking to retain their existing customer bases while generating new leads need to use different marketing strategies than smaller companies.  The focus on growth and expansion demands integrated, multi-channel marketing...
Speaking Human

Speaking Human

If you google “copywriting formulas” or even “copywriting best practices,” you’ll find millions of articles — some of which have some decent advice. Google “persuasive copywriting,” and the results will be more mixed — with some articles pointing you to ways you can...
The Cost of Poor Communication

The Cost of Poor Communication

When it comes to effective communication, technology copywriting isn’t an exception. To get your point across without alienating your reader, clarity is key. Michael Pratt, professor of management and organization at Boston College puts it this way: “If people don’t...