Having a robust web presence is now table stakes for enterprise tech companies, and offering high-quality content for your prospects should be the foundation of your overall online marketing strategy. Useful content not only helps you attract more prospects, but done...
Using a freemium model is now an increasingly popular tactic for SaaS companies. Highly successful companies like Dropbox, MailChimp, Zoom and Canva all offer a “free-forever” plan with limited features to generate interest and attract potential customers. And while...
This is a guest article written by Horizon Peak senior copywriter Beth Hayden. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies. To be successful with email marketing, you can’t take your foot...
What is the right cadence for a drip email sequence or lead nurture email campaign? In other words, how often should you send new emails? Best practices say to email more frequently in the early part of the email sequence, and less frequently in the later stage … But...
When your customers are looking for tech solutions, they don’t want heavy-duty sales pitches or advertisements. They want (and need) information. You can use content marketing for more than lead generation. You can use it to teach your prospects and give them...
Two years ago, I bought a laptop from a popular PC brand. A year later, and a week after the warranty expired, the battery went kaput. I’m not afraid of a little computer hardware challenge, so I went to the brand’s online support site to find out how to get a new...
