Content Strategy, Marketing
If you have a content strategy plan built from a deep understanding of who your clients are as human beings, HOORAY! Now it’s time to execute that strategy. (On the other hand, if you have skipped the necessary step of building a content marketing strategy, DO NOT...
Content Strategy, Writing techniques
Customer experience may be the most critical aspect to your company’s success … but not all customers are external. Recently a long-time client reached out to me for help with a new project. “We hired [a big-name agency] to write these sales outreach email sequences...
Content Strategy, Marketing and brand
In 2018, I decided I wanted to lose 10 pounds. So I did what any reasonable person would do. I went to more yoga classes and ate less sugar. Three months later, the scale had moved! … In the wrong direction. Yes, I gained weight. So after I sobbed over half a pint of...
