The Peak Messaging Matrix: Benchmark your messaging and plan your ascent

Content Strategy

Your sales team is spending precious customer time explaining how your solution is different from your competitors’. You put your company website up on screen in a packed room at a conference, and the people in the front row can’t figure out what you’re selling. Your...

The Perception Gap: When is it okay to use AI in content, and when is it not?

Content Strategy, Content Writing and Copywriting, Tech Marketing

“Using AI to write my LinkedIn content completely removes the soul of my writing.” An AI founder shared this with me last week, and there wasn’t an ounce of hypocrisy in it. She doesn’t use AI to write her personal and thought leadership content. She does use it to...

Your internal content team is drowning — here’s why, and how to fix it

Content Strategy, Tech Marketing

This is a guest article written by Horizon Peak senior copywriter Beth Hayden. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies. Every enterprise technology company believes they can handle...

Creating a resilient marketing landscape

Content Strategy

When I moved to a house on Cheyenne Mountain in Colorado Springs over seven years ago, I learned a lot. I learned to bring in the trash can right away after the trash is picked up, or we’ll have a bear problem. I learned that there is no such thing as a “deer proof”...

Serving, Selling, and the Trust Factor in Marketing Content

Content Strategy, Tech Marketing

Audiences have always been wary of being sold to. But now, with so many choices and so much content to wade through, they actively block out content that may be trying to sell them something they don’t want. And by actively block out, I mean: They don’t just delete...

Getting real about white papers on the AI Optimist Podcast

Content Strategy, Content Writing and Copywriting, Tech Marketing

I recently had the pleasure of talking with Declan Dunn on the AI Optimist podcast. In addition to talking about generative AI and some of the discoveries I made during my academic studies, we also talked quite a bit about how white papers can help combat the “tsunami...