Content Strategy, Tech Marketing
Technology companies are at an advantage when it comes to content marketing: They’re already comfortable with data-driven decision making. Tech marketers know how to analyze performance across channels and determine what content is working best where and with...
Content Strategy, Tech Marketing
When you consider that it can cost five times as much to gain a new customer than it does to retain the ones you have, customer retention ends up looking like a really good investment. Plus, repeat customers on average spend 67% more per purchase than a first-time...
Content Strategy, Tech Marketing
No matter what angle you look at it from, content’s sole job is to help people. It should help your customers solve their problems, keep up on what’s happening in an industry, stay a step ahead of their competitors, impress their peers and find solutions. It should...
Content Strategy, Tech Marketing
When my baby girl was born last year, we ordered a popular smart sock to give us peace of mind at night while she slept. About six months after we began using it, the battery started to malfunction. It wasn’t holding a charge long enough to get through the...
Content Strategy, Tech Marketing
Chances are you’ve heard a fundamental truth in business: People prefer to do business with people they know, like and trust. I would argue that for B2B businesses, trust is the most important factor in that maxim. It’s one thing to say this, though, and quite another...
