This creative brief is the one we use with our clients to make sure we get all the insight we need to knock the copy out of the park. Our clients have found it to be such a powerful tool, they’ve begun using this same brief internally to extract information from stakeholders and deliver direction to creative teams (including HPC).
A great working relationship with Horizon Peak Consulting begins with a conversation — but sometimes you just need some information to take back to the team. Learn more about our history, philosophy, processes and offerings in our 2022 Services Guide.
Rise above the competition with more effective event marketing emails. In this tip sheet, you’ll find Horizon Peak’s best practices for writing emails that attract and engage event attendees.
Increase your lead scores, build relationship with your audience, and launch your campaigns quickly and confidently with these demand-gen email tips.
Throwing content spaghetti at the wall to see what sticks is never a good marketing strategy. Use this infographic as a thinking tool with your team to plan your topics around where your audience is in the awareness spectrum, so you can deliver content that meets them right where they are.
A freemium model is still a winning strategy for many SaaS companies — if they can convert free users into paying customers. Follow this 4-step process for higher conversion rates.
Somewhere along the way, business and robots became correlated. A case for writing for humans.
What is the right cadence for a drip email sequence or lead nurture campaign? Here’s a starting point for your planning — and a new way of looking at how often you send emails.