Marketing Content That Gets Results
What do your customers see when they come to your website? Or open your emails?
Do they see an authority?
A credible source?
Or do they see … a passive-aggressive sales pitch?
Your content marketing should be moving you toward your business goals — measurably — but that doesn’t mean every content asset should hit your audience over the head with a sales pitch.
Your content has a bigger job to do than that. It should:
- Establish you as an authority in your industry.
- Build a long-term relationship with your customers.
- Boost your SEO efforts.
- Make you stand out from your competitors.
- Walk your customers down the path from initial attention past the sale.
If your content isn’t working hard for your business, don’t worry. You’re in the right place.
At Horizon Peak Consulting, we combine sales-focused copywriting with content creation to help IT, software and tech companies turn content into revenue.
Here is a sampling of the content we write for our clients:
- White papers
- Case studies
- Standard-length blog posts
- Long-form blog posts that can be turned into PDFs
- Email sequences
- Training content and user guides for products
Are you ready to work with a first-class copywriter for a change?
Our project schedule fills up fast. Click the Start Here button below to fill us in on your project.
You Can Only Improve What You Can Measure
We are focused on helping you get measurable results for your business — which means that tracking your metrics is a critical part of each project.
To make sure you have all the resources you need to make your content marketing successful, we have partnered with one of the most insightful data analysts in the industry.
Whether you need us to pull and analyze your Google Analytics numbers for you, or just provide insight on the reports you’re pulling yourself, we can make sure you’re all set to track your success.
Frequently Asked Questions
How much do you charge?
Our rates depend on your specific needs and will vary based on the length of the writing, how quickly you need the project completed, if it is ongoing work or a one-time project, and the amount of research and meeting time required. We are happy to give you a custom proposal after we talk through your project. For a sample rate sheet, click here (this will open a PDF in a new tab).
We do have a project minimum of $2,500. This applies to one-time projects as well as monthly retainers.
Do you also upload the copy to my website or mailing list software?
No. Our zone of genius is content creation — that’s where we’ll make the biggest impact on your business. If you need help finding a virtual assistant for technical implementation, let us know and we’ll see if we can point you in the right direction.
What if I need images or design work?
We are happy to provide images for your blog or newsletter, but this is an add-on service and we do charge an extra fee. For full design-work (such as designing the visuals of a white paper, or creating your brochure), we have superstar design partners that we can bring in on the project.
Are there any other costs associated with our project?
If your project requires software or systems, you will need to have these set up ahead of time. This includes mailing-list services (like ConvertKit or Drip), website content management software (like WordPress) or social-media management software (like Hootsuite).
How do I pay you?
We accept payments via PayPal or other reputable online bill-pay systems. Or if you are in the U.S., you can send a check in the mail.