Horizon Peak Consulting Services
Amplify Your Impact —
All the Way to the C-Suite
What do your customers see when they come to your website?
Or open your emails?
Or come across your articles?
Do they see themselves in your words? … Someone they can relate to, who gets them?
Or do they see … a passive-aggressive sales pitch?
Your marketing content should be building the relationship between your company and your customers.
Your content has a job to do.
- Establish you as an authority in your industry
- Build a long-term relationship with your customers
- Boost your SEO efforts
- Make you stand out from your competitors
- Walk your customers down the path from initial attention to the sale … and beyond
- Move you toward your business goals – measurably
The Horizon Peak Consulting Process
Help your company grow by improving the customer experience through more strategic and human-friendly content. This three-phase process allows us to achieve results at every step.
Analyze your current state, identify the gaps, and discover the greatest opportunities for ROI.
- Customer research
- Competitor analysis
- Content audit
- Metrics review
Deliverable: Findings and recommendations report
Tune up your content marketing strategy so it connects personally with your target customers.
- Construct or improve buyer persona(s)
- Create editorial calendar
- Draft rollout plan
- Outline content sequences
Deliverable: Strategic plan
Execute the strategy with quality, high-converting content that elevates your brand.
In this final phase, we write and edit the relationship-building content (white papers, email sequences, landing pages, articles … ) that makes your strategic plan work.
Or, if you have an in-house team or go-to vendor, we can train them to do the writing.
If your content isn’t working hard enough to grow your enterprise technology sales, don’t worry. You’re in the right place.
Launch campaigns that get results
Give your lead gen or integrated sales campaigns the best chance of success.
Successful marketing and sales enablement don’t happen on a wish and a prayer.
Today’s campaigns are often complex, and include high-value content assets, supporting landing pages, email nurture sequences, and more. Even SDR and BDR outreach emails need more than a good sales pitch — they need supporting content to catch the eye of a busy prospect.
When you need targeted, impeccable content from an experienced team, turn to the experts at Horizon Peak Consulting.
Do you ever wonder how your competitor’s C-Suite finds the time to write those standout articles?
Executive ghostwriting is the content marketing secret of the Fortune 500.
Our proprietary content creation methodology works equally well for ghostwritten articles. We step into the shoes of your executive team to write articles that strategically position your company in the market.
Empower your internal team to create content that connects and converts.
We offer live online workshops, lunch-and-learns, and 1:1 training in writing for customer experience and conversion, writing specific content types (like white papers and email sequences), topic development, and more.