White papers are still the gold standard

Content Strategy, Content Writing and Copywriting, Sales enablement

White papers, once the shining stars of tech content marketing, have gotten overshadowed in our current TikTok era — but they’re still a powerful tool in your marketing and sales enablement arsenal. Some history: I spent a significant stretch between 2014 and 2018...

The intersection most startups miss: Copywriting and sales-led growth

Sales enablement

Your sales team is the beating heart that brings in the business for your startup. But are your salespeople as prepared as they could be when they connect with prospects and customers? Do they have everything they need to connect and be of value? The energy and skills...

Why Relationship Enablement Should Be a Business Priority

Sales enablement

Where Sales Prospecting and Content Marketing Collide

Content Strategy, Sales enablement

It’s been interesting over the last few years to see how content has crossed boundaries, sometimes squeezing through the cracks between departmental silos. The line between sales prospecting and content marketing has certainly been one of the most impactful places...

Courting Your Customers: A Relationship-Building Approach to Marketing and Sales

Content Strategy, Sales enablement

Imagine this: You’ve been going to the gym regularly for a few weeks and you’ve noticed the same good-looking person there almost every time. You’re single, and this person is piquing your interest. You work up the nerve to finally make small-talk with them about one...

Why Your Sales Team Shouldn’t Be Left Out of the Content Marketing Loop

Sales enablement

A lot of lip service is paid to the strategic alignment of Sales and Marketing. But if my clientele of large/enterprise companies and enterprise-sales focused businesses are any indication, Sales and Marketing are not talking to each other at all when it comes to...