It’s been interesting over the last few years to see how content has crossed boundaries, sometimes squeezing through the cracks between departmental silos. The line between sales prospecting and content marketing has certainly been one of the most impactful places...
Imagine this: You’ve been going to the gym regularly for a few weeks and you’ve noticed the same good-looking person there almost every time. You’re single, and this person is piquing your interest. You work up the nerve to finally make small-talk with them about one...
A lot of lip service is paid to the strategic alignment of Sales and Marketing. But if my clientele of large/enterprise companies and enterprise-sales focused businesses are any indication, Sales and Marketing are not talking to each other at all when it comes to...
When sales enablement and content marketing join forces, businesses benefit. Listen in on my conversation with co-author of Predictable Prospecting, Marylou Tyler, where we talk sales results, prospecting, targeting customers and more. >> Listen to the podcast...
