I used Jasper.ai to write a blog post. In the video below, I take you on a tour of what I did and what I learned from it — and what I think the future looks like for writers in a world of AI. High-level takeaways: The output depends on the input you give your AI tool....
Struggling to hold the attention of your prospects and customers, and get your SaaS emails noticed? It’s no wonder. Our inboxes are overflowing, and the numbers keep rising. Statista estimates that in 2020, people exchanged 306.4 billion emails every day, and its...
Enterprise technology companies pay a lot of attention to metrics — like click-through rates, downloads and demo sign-ups — and that’s a good thing. But when things go wrong, numbers alone won’t give you a clear picture of where things went off the rails (and...
“Freemium” is still a go-to business model for SaaS companies that want to build relationships with customers, with the goal of eventually offering add-ons, enhanced storage or advanced features at an extra cost. With a freemium model (as opposed to a free trial,...
Customer engagement is how you gauge marketing success on just about every level. It’s how you tell if your campaign is working, how your marketing team is performing, if you’re on track to meet your revenue goals, and if you’re effectively growing the customer...
While content marketing remains arguably the most effective strategy for building relationships with leads on their journey to becoming customers, it’s not the only marketing game in town. Enterprise technology PR, for one, still packs a wallop. Talented public...