Navigating the AI era with human-centric leadership skills

Speaking Engagements & Podcasts, Tools for Leaders

In November, I had the honor of speaking at the UCCSLead Leadership Conference held at the University of Colorado at Colorado Springs. This annual conference brings together current and aspiring leaders to discuss new opportunities and innovations in leadership. The...

Bringing more life to measurable marketing

Content Writing and Copywriting, Tools for Leaders

I’ve recently taken up writing Morning Pages again. It’s a practice invented by Julia Cameron decades ago and popularized by her bestselling book The Artist’s Way — and it’s a really powerful practice for anyone who creates anything. I’ve done it off and on most of my...

AI for Tech Startups: A Guide to Using AI to Write Your Startup Marketing Content

Content Writing and Copywriting, Tech Marketing, Tools for Leaders

Since the release of GPT-3, generative AI software has quickly become a popular and increasingly powerful tool for tech startups. With the newest AI, you can now potentially accelerate your content creation and streamline the process of producing content at a fraction...

A Creative Brief Template to Help Your Copywriter Knock It Out of the Park

Tools for Leaders

“Do you have a template that could be used to extract the messages and objectives out of our product marketing team in order to write content? I feel like we struggle getting/giving you the right information sometimes. Looking for something as simple as possible that...

Accelerate Your Collaboration, Not Your Copywriting

Tools for Leaders

I came across this article on the Content Marketing Institute website earlier this year, and it’s been sitting in my “to process” list since then. Frankly, it stuck in my craw. The topic of the article is “why you shouldn’t rush a writer,” but it focuses heavily on...

My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)

Tools for Leaders

As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you...