Robo-Copy and the Replicant Effect

Content Writing and Copywriting, Tech Marketing

Something I’ve been raising concern about for the last year is the concept of “language homogeny.” It’s an academic way of saying “everyone sounds the same.” Mostly this comes up in conversation around using generative AI (GenAI) to write your messaging, copy and...

Resonant Narrative: Toward a Relationship-Centered Marketing Approach

Tech Marketing

In marketing, numbers are everything — and yet they mean nothing. For the first half of my career, I worked as a temp for Compaq Computer Corporation, a project manager and copywriter for a creative agency, and an online merchandising manager (today you’d call it “web...

Getting real about white papers on the AI Optimist Podcast

Content Strategy, Content Writing and Copywriting, Tech Marketing

I recently had the pleasure of talking with Declan Dunn on the AI Optimist podcast. In addition to talking about generative AI and some of the discoveries I made during my academic studies, we also talked quite a bit about how white papers can help combat the “tsunami...

What’s working now: Content marketing for software companies

Content Strategy, Tech Marketing

For software companies trying to gain a competitive edge in today’s crowded marketplace, having a top-quality product is no longer enough. Companies need to create a magnetic attraction to the product and encourage users to seamlessly incorporate it into their daily...

How HPC content delivers a high ROI on your marketing investment

Tech Marketing

In today’s digital landscape, enterprise technology startups are constantly looking for ways to improve their online presence and connect with customers — and creating high-quality content is still one of the most powerful ways to do that. In Gartner’s 2022 State of...

Plan your capacity for better enterprise tech marketing results

Tech Marketing

To stand out from your competitors, you need truly valuable content — but creating that content takes time and effort. And in our current environment, as we’re potentially facing a U.S. recession, a lot of startups and mid-market enterprise technology companies often...