Case Study: Helping a popular cloud company tell its new B2B story with a creative twist
For 17 years, a pioneering cloud storage and file-sharing platform has helped millions of people work better together. With 700 million users worldwide and 575,000 teams relying on their technology, they have more than proven themselves in the market. But in late...
Case Study: How Horizon Peak gave enterprise technology marketing teams some much-needed breathing room
A trusted enterprise software company with over 300,000 customers worldwide was at a crossroads. Their platform, which helps organizations gather and analyze critical customer feedback, had grown far beyond its original mission. The company had expanded to include...
Reimagining how we use AI, with Declan Dunn of the AI Optimist Podcast
There’s been a lot of gloom and doom about GenAI in the media lately — so it was delightful to speak with Declan Dunn, someone who’s highly optimistic (yet still pragmatic) about all things AI. In fact, Declan’s outlook is so sunny, it’s right there in his show name:...
A Conversation With Jason Resnick on Live in the Feast
I recently sat down (virtually, at least) with Jason Resnick for his podcast, Live in the Feast. Though our conversation began on the topic of “ideal customers,” it quickly blossomed into an exploration of customer relationships and what to do when things...