Craft Empathy-Driven Stories in Tech Marketing on Smashing the Plateau

by | Speaking Engagements & Podcasts

My conversation with David Shriner-Cahn on the Smashing the Plateau podcast began with a step back in time to when I worked in corporate technology marketing — and ended with a lesson in human connection.

In this episode, we talk about:

  • How to leverage storytelling to make your marketing resonate with your audience
  • How I use the principles of storytelling to change the way technology solutions are perceived
  • How storytelling differentiates us from robots — and, counterintuitively, can make technology more accessible and desirable for buyers

Listen to my full interview with David here.