AI has entered the (content) chat

Content Strategy

For too long, SEO practices have hurt the humanity of content with keyword stuffing and clunky repetition. Articles became formulas designed to satisfy algorithms rather than inform readers. Now, the pendulum is swinging back. AI platforms like ChatGPT, Perplexity and...

How to Get Cited by AI Chatbots: The Role of Deep Content in AIO

Tech Marketing

AI chatbots like ChatGPT, Perplexity, and Google’s AI Overviews pull from the web to generate responses — but you might be surprised to learn that the SEO strategies you’ve been using won’t necessarily help your content get cited. AIO (AI optimization) is quickly...

Talking trust and the risk of homogenized content on the Aggressively Human podcast

Content Writing and Copywriting, Speaking Engagements & Podcasts, Tech Marketing

Recently, I had the pleasure of joining Meg Casebolt and Jessica Lackey on the Aggressively Human podcast to talk about one of the biggest challenges facing marketers today: the deterioration of customer trust. I’ve spent my career helping B2B tech companies...

The Peak Messaging Matrix: Benchmark your messaging and plan your ascent

Content Strategy

Your sales team is spending precious customer time explaining how your solution is different from your competitors’. You put your company website up on screen in a packed room at a conference, and the people in the front row can’t figure out what you’re selling. Your...

A very human vision for the future of technology

Tech Marketing

Since I started my firm 11 years ago, I have had a vision for technology companies. In the wake of the pandemic, the generative AI boom, and the tech recession, this vision has only become stronger and more vivid. In my vision, technology companies are active...