Marketing and brand, Personal notes
I firmly believe that — especially in today’s well-informed marketplace — marketing and sales should work hand in hand. However. When they work hand-in-hand to swindle, guilt-trip, or otherwise manipulate, it’s a surefire way to permanently alienate your customers....
Business, Marketing and brand
Lately I’ve been having a lot of phone calls with companies — big and small — that go something like this: Them: “We’re so excited to get going on this project! Our marketing strategy is still ‘under construction,’ but this white paper is going to kick everything off...
Business, Marketing and brand
I’m very big on relationships. Not just the relationships in my personal life (although those are very important to me), but relationships in the business world. You see, I’ve seen how good relationships can directly improve a company’s bottom...
