Something I’ve been raising concern about for the last year is the concept of “language homogeny.” It’s an academic way of saying “everyone sounds the same.” Mostly this comes up in conversation around using generative AI (GenAI) to write your messaging, copy and...
Dearest marketing manager, I’m sorry, I have bad news. I know you have the best intentions, but it does not actually make my job easier when you send me AI-generated outlines, research and drafts of content to work with. Two reasons for this: All generative AI tools...
In my second conversation with Jordan Koene for the Voices of Search podcast, we talk about how content creators often feel torn between writing for people and optimizing for search engines. This tension creates challenges — but there are also opportunities for...
In my first conversation with Jorgan Koene for the Voices of Search podcast, we talk about two subjects that rarely go together (but, in my opinion, should always go together): storytelling and SEO. Algorithms get smarter by the day. SEO content can’t just be about...
In marketing, numbers are everything — and yet they mean nothing. For the first half of my career, I worked as a temp for Compaq Computer Corporation, a project manager and copywriter for a creative agency, and an online merchandising manager (today you’d call it “web...
