Business, Sales enablement
A lot of lip service is paid to the strategic alignment of Sales and Marketing. But if my clientele of large/enterprise companies and enterprise-sales focused businesses are any indication, Sales and Marketing are not talking to each other at all when it comes to...
Marketing and brand, Personal notes
I firmly believe that — especially in today’s well-informed marketplace — marketing and sales should work hand in hand. However. When they work hand-in-hand to swindle, guilt-trip, or otherwise manipulate, it’s a surefire way to permanently alienate your customers....
Business, Marketing and brand
Lately I’ve been having a lot of phone calls with companies — big and small — that go something like this: Them: “We’re so excited to get going on this project! Our marketing strategy is still ‘under construction,’ but this white paper is going to kick everything off...
