Jessica Mehring, Author at Horizon Peak Consulting

Content Puts the Relation in Relationship Marketing

When you consider that it can cost five times as much to gain a new customer than it does to retain the ones you have, customer retention ends up looking like a really good investment. Plus, repeat customers on average spend 67% more per purchase than a first-time...

What Comes First — Your People or Your Content?

Content Strategy

No matter what angle you look at it from, content’s sole job is to help people. It should help your customers solve their problems, keep up on what’s happening in an industry, stay a step ahead of their competitors, impress their peers and find solutions. It should...

Why Zoom Might Be the Death of Your Marketing Results

Marketing and brand

When the world went on lockdown due to COVID-19, there was an explosion in the use of video conferencing services such as Zoom. Sure, there are a LOT of benefits to video conferencing. Zero commuting time. Business on top, PJs on the bottom. You can meet with people...

Why Relationship Enablement Should Be a Business Priority

Marketing and brand, Sales enablement

Technology does not run an enterprise; relationships do. – Unknown Would you propose marriage on a first date? No. (Well, let’s hope not.) If you delve into wedding planning on your first date, you’re jumping the gun. You fast-forwarded from the...

Exemplary Customer Experience Begins and Ends With Trust

Content Strategy, Marketing and brand

When my baby girl was born last year, we ordered a popular smart sock to give us peace of mind at night while she slept. About six months after we began using it, the battery started to malfunction. It wasn’t holding a charge long enough to get through the...

Content Puts the Relation in Relationship Marketing

What Comes First — Your People or Your Content?

Why Zoom Might Be the Death of Your Marketing Results

Why Relationship Enablement Should Be a Business Priority

Exemplary Customer Experience Begins and Ends With Trust

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