Content Strategy, Writing techniques
Customer experience may be the most critical aspect to your company’s success … but not all customers are external. Recently a long-time client reached out to me for help with a new project. “We hired [a big-name agency] to write these sales outreach email sequences...
Technology, Writing techniques
A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach...
Content Strategy, Marketing and brand
In 2018, I decided I wanted to lose 10 pounds. So I did what any reasonable person would do. I went to more yoga classes and ate less sugar. Three months later, the scale had moved! … In the wrong direction. Yes, I gained weight. So after I sobbed over half a pint of...
