The Perception Gap: When is it okay to use AI in content, and when is it not?

Content Strategy, Content Writing and Copywriting, Tech Marketing

“Using AI to write my LinkedIn content completely removes the soul of my writing.” An AI founder shared this with me last week, and there wasn’t an ounce of hypocrisy in it. She doesn’t use AI to write her personal and thought leadership content. She does use it to...

Creating a resilient marketing landscape

Content Strategy

When I moved to a house on Cheyenne Mountain in Colorado Springs over seven years ago, I learned a lot. I learned to bring in the trash can right away after the trash is picked up, or we’ll have a bear problem. I learned that there is no such thing as a “deer proof”...

Serving, Selling, and the Trust Factor in Marketing Content

Content Strategy, Tech Marketing

Audiences have always been wary of being sold to. But now, with so many choices and so much content to wade through, they actively block out content that may be trying to sell them something they don’t want. And by actively block out, I mean: They don’t just delete...

Robo-Copy and the Replicant Effect

Content Writing and Copywriting, Tech Marketing

Something I’ve been raising concern about for the last year is the concept of “language homogeny.” It’s an academic way of saying “everyone sounds the same.” Mostly this comes up in conversation around using generative AI (GenAI) to write your messaging, copy and...

3 Things You Must Do Before Sending Me AI-Generated Content

Content Writing and Copywriting

Dearest marketing manager, I’m sorry, I have bad news. I know you have the best intentions, but it does not actually make my job easier when you send me AI-generated outlines, research and drafts of content to work with. Two reasons for this: All generative AI tools...