Why Content Marketing Strategy Is Like Kale

Why Content Marketing Strategy Is Like Kale

Creating a content marketing strategy can be like eating vegetables. It’s important — critical, even — but it’d be nice if you could cut straight to dessert. The part of my job I like the most is the writing. In my experience, that’s where the rubber meets the road....
A Conversation With Jason Resnick on Live in the Feast

A Conversation With Jason Resnick on Live in the Feast

I recently sat down (virtually, at least) with Jason Resnick for his podcast, Live in the Feast. Though our conversation began on the topic of “ideal customers,” it quickly blossomed into an exploration of customer relationships and what to do when things...