In my second conversation with Jordan Koene for the Voices of Search podcast, we talk about how content creators often feel torn between writing for people and optimizing for search engines. This tension creates challenges — but there are also opportunities for...
In my first conversation with Jorgan Koene for the Voices of Search podcast, we talk about two subjects that rarely go together (but, in my opinion, should always go together): storytelling and SEO. Algorithms get smarter by the day. SEO content can’t just be about...
In marketing, numbers are everything — and yet they mean nothing. For the first half of my career, I worked as a temp for Compaq Computer Corporation, a project manager and copywriter for a creative agency, and an online merchandising manager (today you’d call it “web...
My conversation with David Shriner-Cahn on the Smashing the Plateau podcast began with a step back in time to when I worked in corporate technology marketing — and ended with a lesson in human connection. In this episode, we talk about: How to leverage storytelling to...
Recently, I had the privilege of speaking with Rochelle Moulton on her excellent Soloist Women podcast. Our conversation delved into the evolving role of generative AI in strategic communication. As we navigate this new digital era, I’ve observed how AI can both...
