Horizon Peak Blog
Sales prospecting and content marketing aren’t mutually exclusive. Here are three ways that content can help your sales team provide value with prospects.
How do you determine which assets deserve the expertise of an experienced writer, and which you can tap in-house or junior writers for? Just ask yourself three questions.
Without a content strategy based on real information gleaned from your target audience, it’s a roll of the dice. You’ll only hit the jackpot if Lady Luck decides to strike.
And without implementing that strategy right, it won’t work.
Here’s how you can have both strategy and writing on a budget.
Before you start marketing to your clients, you must know WHO they are. Here’s a sneak peek into our 3-part process for creating content marketing that works!
While quality content and SEO are a duo that shouldn’t be separated, quality content delivers many more benefits than just improved SEO.
Riding the media wave works well for enterprise technology companies with new high-tech solutions … until it doesn’t. Then only this culture shift can save them.
Creating a content marketing strategy is like eating vegetables. While it might not be your favorite thing, you can’t have a healthy marketing program without it.
No matter what content you’re writing — from demand gen marketing to direct sales outreach — remember that both the sender and the recipient of that content are human beings. So write accordingly.
Three LinkedIn advertising best practices that will supercharge the results you’re getting with your LinkedIn ads, sponsored content and InMail.
Listen to my recent conversation with Jason Resnick about ideal customers and customer relationships.
The success of your content marketing program hinges on three critical steps. Miss just ONE of these, and content marketing becomes a gamble for your company.
An effective email nurture sequence is like a great conversation at a cocktail party. When you really connect, taking the next step feels totally natural.
A content marketing study by Horizon Peak Consulting, looking at content of 300 top-growing SaaS and IT companies.
I have a confession to make: I deleted a LOT of emails earlier this year. Here’s why — and why your customers may be doing the same thing.
Help your customers imagine how your solution will solve their problems — give them context and let their imaginations paint the rest of the picture.