Horizon Peak Blog
Before you start marketing to your clients, you must know WHO they are. Here’s a sneak peek into our 3-part process for creating content marketing that works!
While quality content and SEO are a duo that shouldn’t be separated, quality content delivers many more benefits than just improved SEO.
Riding the media wave works well for enterprise technology companies with new high-tech solutions … until it doesn’t. Then only this culture shift can save them.
Creating a content marketing strategy is like eating vegetables. While it might not be your favorite thing, you can’t have a healthy marketing program without it.
No matter what content you’re writing — from demand gen marketing to direct sales outreach — remember that both the sender and the recipient of that content are human beings. So write accordingly.
Three LinkedIn advertising best practices that will supercharge the results you’re getting with your LinkedIn ads, sponsored content and InMail.
Listen to my recent conversation with Jason Resnick about ideal customers and customer relationships.
The success of your content marketing program hinges on three critical steps. Miss just ONE of these, and content marketing becomes a gamble for your company.
An effective email nurture sequence is like a great conversation at a cocktail party. When you really connect, taking the next step feels totally natural.
A content marketing study by Horizon Peak Consulting, looking at content of 300 top-growing SaaS and IT companies.
I have a confession to make: I deleted a LOT of emails earlier this year. Here’s why — and why your customers may be doing the same thing.
Help your customers imagine how your solution will solve their problems — give them context and let their imaginations paint the rest of the picture.
Recently I had the pleasure of being interviewed Ramli John from Growth Marketing Today, where we talked about how to grow business with content that builds relationships.
How to improve your customer engagement — and ultimately your customer experience — with more meaningful content.
Many B2B companies struggle with the same marketing problem spots, and waste budget as a result. These are the solutions I’ve found for a few of the most common problems.