Horizon Peak Blog
Listen to my recent conversation with Jason Resnick about ideal customers and customer relationships.
The success of your content marketing program hinges on three critical steps. Miss just ONE of these, and content marketing becomes a gamble for your company.
An effective email nurture sequence is like a great conversation at a cocktail party. When you really connect, taking the next step feels totally natural.
A content marketing study by Horizon Peak Consulting, looking at content of 300 top-growing SaaS and IT companies.
I have a confession to make: I deleted a LOT of emails earlier this year. Here’s why — and why your customers may be doing the same thing.
Help your customers imagine how your solution will solve their problems — give them context and let their imaginations paint the rest of the picture.
Recently I had the pleasure of being interviewed Ramli John from Growth Marketing Today, where we talked about how to grow business with content that builds relationships.
How to improve your customer engagement — and ultimately your customer experience — with more meaningful content.
Many B2B companies struggle with the same marketing problem spots, and waste budget as a result. These are the solutions I’ve found for a few of the most common problems.
Is your company blog helping your audience along their customer journey? Or is it acting as a wall between the reader and the solution that could help them? Even large and well-known companies are making simple mistakes on their company blogs — and it’s costing them sales.
To keep your customers engaged (and not running for the hills), you have to build the customer relationship in the same thoughtful, deliberate way you would build a romantic relationship — one step, one conversation, one trust-building activity at a time.
Artificial intelligence is an increasingly competitive space. For greater marketing success, put together a content strategy first so that you can roll out your AI solution to people who are already primed to listen to and consider your offer.
Marketing and Sales have to work hand-in-hand to drive growth. The lip service has to end, and true collaboration has to happen, or the company won’t reach their full potential in the marketplace.
I went to a TM intro class prepared to commit to taking a series of paid classes. I walked away absolutely furious — and with a list of 8 marketing and sales mistakes to share with every business out there.
Market research first. Content creation second. Now you have the formula for more successful marketing initiatives.