Horizon Peak Blog
Relationship marketing success isn’t fueled by sales-focused content. Your content should focus on your customer and what value they get from it.
When creating your content marketing strategy, it’s important to keep in mind who you’re creating those resources for. That includes the customers AND employees, and here’s why.
Communication is key, but how much is too much? Here’s why platforms like Zoom, Slack, and email might actually be the death of your marketing results.
You’ve heard about sales enablement, but what about relationship enablement? Let’s discuss this powerful mindset shift, and why your business needs it for long-term success.
How do you think your customers perceive your company? Do they trust you? It’s time to take a look at your customer experience and view it from the vantage point of your customers.
People prefer to do business with companies they trust. Delivering quality content and delivering consistently can help build trust with your clients.
Over 50% of B2B decision-makers spend more than an hour each week consuming thought leadership content. Here’s how to make that content work for your business.
Sales prospecting and content marketing aren’t mutually exclusive. Here are three ways that content can help your sales team provide value with prospects.
How do you determine which assets deserve the expertise of an experienced writer, and which you can tap in-house or junior writers for? Just ask yourself three questions.
Without a content strategy based on real information gleaned from your target audience, it’s a roll of the dice. You’ll only hit the jackpot if Lady Luck decides to strike.
And without implementing that strategy right, it won’t work.
Here’s how you can have both strategy and writing on a budget.
Before you start marketing to your clients, you must know WHO they are. Here’s a sneak peek into our 3-part process for creating content marketing that works!
While quality content and SEO are a duo that shouldn’t be separated, quality content delivers many more benefits than just improved SEO.
Riding the media wave works well for enterprise technology companies with new high-tech solutions … until it doesn’t. Then only this culture shift can save them.
Creating a content marketing strategy is like eating vegetables. While it might not be your favorite thing, you can’t have a healthy marketing program without it.
No matter what content you’re writing — from demand gen marketing to direct sales outreach — remember that both the sender and the recipient of that content are human beings. So write accordingly.