Business, Marketing and brand
In-Memory Database Market to See Massive Growth by 2025 Massive Growth in Big Data IT Spending in Financial Sector Market 2020-2027 Massive Increasing Demand of Operational Database Management System Market by 2027 These are the kinds of headlines hitting my inbox...
Business, Marketing and brand
Earlier this year I undertook a research project that I thought was going to blow up some of my beliefs about content marketing. At least, that’s what I hoped would happen. Yes, I wanted to be proven wrong. Why? Because that’s how we learn. When it comes to business,...
Business, Marketing and brand
Your customers want you to engage with them. That might be hard to swallow, given how much marketing noise people are exposed to every day, and how many new ways people have come up with to filter out that noise. But it’s absolutely true. In fact, customers are...
Business, Email marketing, Marketing and brand, Writing techniques
When clients come to me, they’re often trying to solve some specific problems. Something just isn’t working right. They’re not getting the results they’re after. They understand they’re behind the curve in some way. The good thing is that most of those problems are...
Business, Marketing and brand
This post is brought to you by guest writer Natalie Smithson. Natalie is a Digital Innovation Copywriter working with ambitious, talented, big-hearted people who want to make the world a better and more inventive place using technology. Artificial intelligence...
Business, Sales enablement
A lot of lip service is paid to the strategic alignment of Sales and Marketing. But if my clientele of large/enterprise companies and enterprise-sales focused businesses are any indication, Sales and Marketing are not talking to each other at all when it comes to...
