Cocktail Party Approach to Email Nurture Sequences

Cocktail Party Approach to Email Nurture Sequences

Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple...
How to Re-engage Your Email Subscribers

How to Re-engage Your Email Subscribers

  What percentage of your email list is inactive? You might be surprised to discover that 60% is a pretty average number for most businesses. If inactive (aka cold) subscribers make up such a high percentage of your list, you might be “average” — but you’re also...