How to Re-engage Your Email Subscribers

How to Re-engage Your Email Subscribers

  What percentage of your email list is inactive? You might be surprised to discover that 60% is a pretty average number for most businesses. If inactive (aka cold) subscribers make up such a high percentage of your list, you might be “average” — but you’re also in...

Why You Must Consider Mobile in Your Email Marketing

Mobile matters. Want proof? Check out these stats: 8% of users report reading email on mobile devices. (HubSpot) Nearly half of emails are opened on smartphones and tablets—a 500% increase in four years. (Litmus) 37% of consumers are more likely to purchase on a...