Big Change Coming to the Horizon Peak Blog

Forgive me while I sound pompous for a moment. I’ve recently come under the tutelage of Joanna Wiebe of Copy Hackers fame… (The pompous part is now done. Thank you for indulging me.) …and while kicking my behind, she has also opened my eyes to some things. You see, by...

The Zero Sum Game Has No Place in Business

Zero Sum zero-sum adjective Definition from Merriam Webster: :  of, relating to, or being a situation (as a game or relationship) in which a gain for one side entails a corresponding loss for the other side Creativity is not zero sum. Neither, ultimately, is business....