Question: I’m not a writer, and I can’t afford to hire a writer for my blog. I know my blog is an important piece of inbound marketing, so what do I do?
Answer: Answer frequently asked questions, just like this.
Small-business owners often make the mistake of thinking that their blog posts all have to be a mile long and stuffed with buzz words and hyperlinks. The truth is, readers just want interesting, actionable content. You can give your customers wise words in the form of small nuggets just like this post, or longer articles detailing an area of your expertise. Whatever length your post is, the most important thing is interesting, actionable content.