I’m going to let you in on a little secret. I love going to comic conventions.
Okay, that’s not so secret. I tweet about that kind of thing all the time.
My husband is an avid collector of comic books and original comic art. So I went to my first comic-con years ago as a show of support for the hobby that makes him so happy. I was hooked after my first convention.
I admit I love the show of geek culture, but what really gets me pumped about going to comic-cons are the panels.
Panels at comic-cons are like the kind of classes I wish I had had in high school and college. Classes about how to write, how to draw, how to pitch ideas, how to market yourself and how to break into these really cool careers. Classes taught by creative professionals, editors, directors, artists and actors who live and breathe their passion.
While my husband stays on the show floor, getting his comics signed and meeting artists and writers he admires, I am happy going to panels, back-to-back, all day long.
You would be amazed at the things I learn at comic conventions that apply directly to my work and my business.
A Simple Yet Powerful Way to Make Yourself Memorable
At Denver Comic Con this year, one of the many marketing and business panels I went to was led by a mix of successful artists and writers. They gave their best advice about how to be memorable to people at large conventions – how to literally stand out in the crowd.
Some of the creators talked about physical branding. That is, being visually memorable – wearing your hair in a mohawk, or wearing tropical-patterned shirts – so people can pick you out of a crowd.
Some of the creators talked about handing out brochures, flyers or even mini comics.
The advice that struck me the hardest was so much simpler than any of that.
One of the writers (I’m pretty sure it was Travis Heermann) said, “Make sure you wear a nametag.”
The writer meets people at his table, at panels, in the bar at the hotel, even in the bathroom, and to save people from the awkward situation of recognizing him but not remembering his name, he makes sure he is always wearing a very visible nametag at conventions.
Such simple advice, but so powerful! He makes it easy for people to talk to him – which increases the “know, like and trust” factor dramatically, and in turn increases his sales.
Taking the Lesson Off of the Show Floor
You might not have a table for your business at a comic convention, but you do meet people all the time. So how can you apply this advice in your business world?
Have a great business card.
When you first meet someone and you hand them your awesome business card, two things happen.
1. They associate your face to your written name. For most people, seeing a name written down stores it in their memory in a more easily accessible place. Check out my post about the power of note-taking, The #1 Thing You Can Do to Learn Almost Anything, for more stats about the brain and the written word.
2. They associate your face with your brand. Now, this is assuming you have great visual branding on your card. At minimum, you should have your logo prominently displayed. Like seeing your name, this will tie your brand to your face in their mind, and make you easier to remember.
I have long-touted the importance of having your website on your business card – because your website IS a business card in this digital age. Arguably your most important one. But the business card itself is a powerful tool to help the people you meet remember who you are. Make sure you spend the time and money to do them right.
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