The Internet is a war zone. You are competing for the ultimate prize of your audience’s attention.
If your blog post is riddled with proofreading errors… oh look, there’s a video of a kitten playing with string!
Proofreading errors distract from your message. In the online world of a million other things to read, watch and listen to, don’t give your readers any excuse to go watch that kitten video!
Proofreading Will Save Your Grandma’s Life
Proofreading, otherwise known as line editing, will save your grandmother’s life. Don’t believe me? Here goes:
Let’s eat, Grandma!
Let’s eat Grandma!
If you love your grandmother, you will proofread your writing before publishing it on the web.
In all seriousness, proofreading errors can completely change the meaning of your words – and they can also make you look seriously unprofessional.
Your Reputation is on the Line (Errors)
I’m not perfect. Mistakes slip into my writing here and there. But I still go over every blog post, every newsletter and every piece of web copy two or three times to try to catch those little proofreading buggers because I know the quality of my writing directly reflects on how people view me as a professional.
Sure, it’s especially important for a copywriter to be accurate when they write, but it’s actually important for every business. The quality of your writing affects your credibility.
The argument I hear most often is, “I sell a great product/service, so people will judge me on that and not on my writing.” I beg to differ.
Your words matter. Your punctuation matters. They affect your credibility.
Your credibility can make or break your business.
So yes, good writing can make you money – or cost you money.
Don’t give your readers — your potential customers — any excuse to click away from your content!
Here are some tips to help you combat those kitten videos online:
1. Read your work out loud
2. Get a second set of eyes on it. Have a friend or colleague read your writing before you publish it
3. Never, ever rely 100% on spell check!
4. Change the font. Oddly enough, this one little trick will make the writing look new to your brain and it will be easier to spot those typos
5. Hire an editor. If you can’t afford to have one on staff, you can hire a contractor
If you are looking for a good laugh (with no kittens), check out this collection of hilarious typos.