AIO has two moving parts. First, you need content that AI platforms actually want to cite. Then, you need a way to know if your AIO efforts are working. At HPC, we take care of the first part — the strategy and content writing. One of the questions we get during...
Most marketing teams have been told to incorporate AI into their content process. You might be excited. You might be skeptical. Either way, your blog drafts probably sound like they’ve been written by very polite robots — and that kills results. We get it. New tools...
“I found you through ChatGPT.” We’re hearing this more and more from our new clients. We’re also fielding a lot of questions from marketers, executives and investors about how to show up in AI platforms. It’s a new business world in every possible way, and the...
Many enterprise content marketing teams are still operating from outdated assumptions about what drives results. The stakes are higher now. Content budgets are scrutinized more closely. Audiences are harder to reach. The noise level keeps climbing. Teams that rely on...
Every marketing director knows the drill. Budget meetings where you defend every campaign expense. Presentations where executives nod politely at your engagement metrics, then ask what any of it means for the bottom line. You may have the data, but you’re...
