How much do you know about your target customers?
If you’ve created a buyer persona, you might feel like you understand them pretty well.
You might be wrong.
In fact, 51% of customers feel that brands don’t ask about their needs, and 40% of people want a brand to engage in more meaningful conversations with them. (Source: Edelman study.)
In other words, you might think you’re having helpful, valuable sales conversations with your customers — when in fact, your customers are feeling spammed.
What’s the solution?
Get to know your target customers better by actually asking them about themselves — and turning that insight into a more robust buyer persona.