How to Use Survey Results to Build Better Buyer Personas

business people having a conversation

How much do you know about your target customers?

If you’ve created a buyer persona, you might feel like you understand them pretty well.

You might be wrong.

In fact, 51% of customers feel that brands don’t ask about their needs, and 40% of people want a brand to engage in more meaningful conversations with them. (Source: Edelman study.)

In other words, you might think you’re having helpful, valuable sales conversations with your customers — when in fact, your customers are feeling spammed.

What’s the solution?

Get to know your target customers better by actually asking them about themselves — and turning that insight into a more robust buyer persona.

>> I show you how right here in my latest post for Datanyze.

 

 

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