Struggling to hold the attention of your prospects and customers, and get your SaaS emails noticed? It’s no wonder. Our inboxes are overflowing, and the numbers keep rising. Statista estimates that in 2020, people exchanged 306.4 billion emails every day, and its...
Tired of dry, uninspiring customer stories with no zing? Here at Horizon Peak Consulting, we do case studies … a little differently. We use narrative storytelling to craft engaging studies that feature the customer as the hero of an epic journey. This narrative...
Enterprise technology companies pay a lot of attention to metrics — like click-through rates, downloads and demo sign-ups — and that’s a good thing. But when things go wrong, numbers alone won’t give you a clear picture of where things went off the rails (and...
Using a freemium model is now an increasingly popular tactic for SaaS companies. Highly successful companies like Dropbox, MailChimp, Zoom and Canva all offer a “free-forever” plan with limited features to generate interest and attract potential customers. And while...
This is a guest article written by Horizon Peak senior copywriter Beth Hayden. Beth has been a conversion copywriter for 15 years, specializing in technical and complex content for technology companies. To be successful with email marketing, you can’t take your foot...