The AI traffic growth opportunity
Search is changing — again. But this time, it’s not about keywords or algorithms. It’s about how humans ask questions, and how AI answers them. Companies that monitor their analytics closely have spotted a new trend: visitors arriving after asking questions to AI...
Case Study: Helping a popular cloud company tell its new B2B story with a creative twist
For 17 years, a pioneering cloud storage and file-sharing platform has helped millions of people work better together. With 700 million users worldwide and 575,000 teams relying on their technology, they have more than proven themselves in the market. But in late...
Case Study: How Horizon Peak gave enterprise technology marketing teams some much-needed breathing room
A trusted enterprise software company with over 300,000 customers worldwide was at a crossroads. Their platform, which helps organizations gather and analyze critical customer feedback, had grown far beyond its original mission. The company had expanded to include...