Horizon Peak Blog
Courting Your Customers: How Content Builds Relationships
Conversion from lead to customer is often based on the relationship a company has built with a prospect. Content builds relationships.
The Case for Conversion Content Writing
The journey to conversion starts with content. Don’t underestimate the power of content in your conversion strategy. A case for conversion content writing as a practice.
Content Types: Workbooks and Worksheets
What better way to help someone learn something than to give them a resource that helps them work through it? Workbooks and worksheets address this need.
Content Types: E-books
E-books can establish your authority in a specific subject area, help you create a truly valuable library of resources for your target audience, and are a great way to gather and nurture leads.
Content Types: Email Sequences
Email sequences are an excellent opportunity to connect with and nurture your prospect. You can also use them to educate and persuade your users to take action. That’s why they’re one of the best vehicles for content marketing in the B2B space.
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Jessica came highly recommended — but of course, it’s always interesting when you bring someone new on board to work on your projects. I was thrilled to find that she was quick to respond, enthusiastic, and had an uncanny ability to grasp and tackle complex projects. Especially since my team digitally supports an abundance of SAP products and initiatives!
Olivia Romalis
Digital marketing content specialist at SAP
