When sales enablement and content marketing tightly align, businesses benefit. Listen to my conversation with sales enablement and prospecting expert Marylou Tyler to see where sales and marketing join forces for better results.
In a matter of months, this SaaS company went from half-hearted marketing efforts to a strong content strategy with stellar results.
Learn 4 ways marketers can use case studies to fill the sales pipeline with quality customers.
My takeaways from MozTalk Denver: Get rid of your bad content, keep an eye on your reputation, and put an emphasis on mobile and email!
Long-form blog posts are high-value on their own – but you can squeeze even more value out of them by spinning them into other pieces of content. Here are 10 ways to do it.
Stop spamming the most important people to build relationships with. Get to know your target customers better by actually asking them about themselves — and turning that insight into a more robust buyer persona.
Learn how to get more ROI from your business blog AND get 15 hot blog topic ideas that will actually help you make sales.
You know that customer loyalty is a huge revenue-generator AND cost-saver for your business. What you might not know is the content you produce can directly impact customer loyalty. In fact, your content impacts it in three specific ways — and you can capitalize on this impact with a few small improvements to your content […]
I discovered how to create engaging content that gets into the hearts and minds of your prospects — and some of these techniques may surprise you.
A buyer persona is the one person you will write to when you create your marketing content. Capture that imaginary person’s attention, and your content will be easier to write – and most importantly, it will convert better.