Content creators are making 5 mistakes that are costing businesses customers, money, time and — most importantly — authority. The good news is when you fix these mistakes, your content starts working harder for you.
Like effective copy, effective content starts with customer insight. Here’s how to use that insight to write content that works harder.
SaaS product update blog posts, as they’re traditionally written, are often a waste of company time and resources. A product update can be an opportunity, though, with just a few tweaks to the blog writing process.
When sales enablement and content marketing tightly align, businesses benefit. Listen to my conversation with sales enablement and prospecting expert Marylou Tyler to see where sales and marketing join forces for better results.
In a matter of months, this SaaS company went from half-hearted marketing efforts to a strong content strategy with stellar results.
Learn 4 ways marketers can use case studies to fill the sales pipeline with quality customers.
My takeaways from MozTalk Denver: Get rid of your bad content, keep an eye on your reputation, and put an emphasis on mobile and email!
Long-form blog posts are high-value on their own – but you can squeeze even more value out of them by spinning them into other pieces of content. Here are 10 ways to do it.
Stop spamming the most important people to build relationships with. Get to know your target customers better by actually asking them about themselves — and turning that insight into a more robust buyer persona.
Learn how to get more ROI from your business blog AND get 15 hot blog topic ideas that will actually help you make sales.