Content Types: Infographics_keyboard-feature

Content Types: Infographics

Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. But data can also be boring. Enter: infographics.

Business Leaders Podcast

Business Leaders Podcast

Listen in for my conversation with Bob Roark about goal-focused content marketing, bridging the gap between tech businesses and their audiences, and why writers should put their egos aside and ask for feedback (even when the client says the copy is good to go).